| ||||
Updated RecentlyA & W Restaurants vs Mooyah Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of A & W Restaurants vs Mooyah including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $269,000 - $1,213,000 | $403,750 - $639,100 |
| Franchise Fee | $15,000 - $30,000 | $40,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 5% | 3% |
| Year Founded | 1919 | 2007 |
| Year Franchised | 1925 | 2007 |
| Term Of Agreement | 20 years | 10 years+5+5 |
| Term Of Agreement | 20 years | 10 years+5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | The desire to be part of an exciting franchise opportunity with an emerging fast casual restaurant concept. Prefer multi-unit restaurant operations and/or development experience. The ability to deliver a superlative Guest experience while maintaining a dedication to develop strong ties to the community. A passion for and dedication to operations excellence. The ability to create and manage an organization that effectively recruits, trains, retains, and motivates people. Clear understanding of the markets that you would be developing. Adequate capitalization to meet your development commitment of one or more MOOYAH Burgers & Fries restaurant. MOOYAH requires you to have a minimum net worth of approximately $500,000. And minimum liquid cash of approximately $200,000. | |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
||
| Training | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. | Available at headquarters: 2 weeks. |
| Support | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives, |
| Marketing | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
||
| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About A & W Restaurants
In 1919, our founder Roy Allen set up a roadside drink stand in Lodi, California to introduce a new beverage called "root beer" at a parade honoring returning World War I veterans. With his creation an instant success, Allen and partner Frank Wright named the beverage we know today as A&W Root Beer. Allen and Wright started franchising roadside stands, making A&W Restaurants the oldest franchise restaurant chain in the country.
We are proud to stick to our roots and honor the past, while still growing with the changing times. We are committed to making it right, every time. Laughter, simple pleasures, and celebrations are all vital to A&W.
Ask around, everyone has an A&W memory: first dates, baby mugs of Root Beer, high school sweethearts, and that perfect burger.
We're more than just a place for a frosty mug of Root Beer and a great meal.
We're A&W Restaurants, and we're inviting you to be part of something bigger than just owning a business. We're inviting you to be part of the A&W family. Create your very own A&W memories for yourself and your community.
Consider this a unique opportunity to join a 96-year-old iconic American brand being run with the entrepreneurial spirit of a startup company. Since December 2011, when A&W was purchased by a partnership of domestic and international franchisees, A&W set its sight on becoming a world class franchise organization.
Over the last 3 years, we've invested our resources in defining a competitive brand strategy that impacts all consumer touch points and has us well-positioned to capitalize on our heritage while remaining relevant to today's consumer.
From new menu launches like our delicious Hand-Breaded Chicken Tenders and right-sized Mini Polar Swirls to our flexible localized marketing strategies, we are committed to innovation that will bring us another successful 101 years.
The total investment necessary to begin operation, not including rent or
land costs, is $886,000 to $1,397,000 for a Freestanding Restaurant;
416,000 to $977,000 for a Inline Restaurant; and $276,000 to $680,500
for a Captive Restaurant. This includes $15,000 to $30,000 plus an
additional $35,000 if you agree to develop 3 restaurants or $50,000 if
you agree to develop 5 restaurants that must be paid to the franchisor
or its affiliates.
!["Top]("https://www.betheboss.ca/images/top-100-logo.final%202020.png"){kind=logo}
![""]("https://static.franchisedirect.ie/dims4/default/9cfe0cd/2147483647/crop/454x434%2B0%2B0/resize/200x191/quality/95/?url=http%3A%2F%2Fd1imm0s6tc8o7m.cloudfront.net%2F1f%2F1f%2F47018bb74550b92351e946038cf1%2Ftop100-big-2020.png")
![""]("https://www.my30minutehit.com/imgs/fbr_top_50_2018_half.png")
#7 in Canada's Top franchises.
In Franchise Business Reviews Top 200.
#290 in Franchise 500 for 2020.
About Mooyah
MOOYAH...a distinctive new opportunity.
One of the first things people say is "What is a MOOYAH?" Rich Hicks and Todd Istre, co-founders of MOOYAH, have the answer -"Just Burgers. Just Fries. Just Better." Simply put, MOOYAH is dedicated to serving the best burgers and fries you have ever tasted.
MOOYAH is built to be a leading force in the "fast casual" dining industry. The restaurant has a clean, crisp and cool atmosphere with excellent Guest service and a contagious amount of energy. Plus, the restaurant's menu board is as simple as it gets, offering only burgers, fries, and to satisfy the occasional sweet tooth, thick and frosty shakes. Every MOOYAH hamburger is made to order with 100 percent fresh America beef and daily baked buns. From the moment Guests enter the door, their five senses are overwhelmed with the "MOOYAH" experience.
With such a simple and exciting restaurant concept, the founders decided to make the business side of MOOYAH just as attractive. By thinking through everything from the broad appeal of hamburgers and simplicity of operations to real estate availability, MOOYAH is creating positive relationships between its key stakeholders, franchisees and employees. MOOYAH is always searching for new, well-qualified franchisees who share its passion for serving Guests the greatest hamburger and french fry they have ever tasted.
Come indulge in the MOOYAH experience.
!["Top]("https://d1v10wa6gxsq73.cloudfront.net/images/production/top100_icon3.png")
#92 in Gator's Top franchises.