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Updated RecentlyA & W Restaurants vs The WORKS Gourmet Burger Bistro Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of A & W Restaurants vs The WORKS Gourmet Burger Bistro including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $269,000 - $1,213,000 | $650,000 - $850,000 |
| Franchise Fee | $15,000 - $30,000 | $45,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 5% | 2%-2.5% |
| Year Founded | 1919 | 2001 |
| Year Franchised | 1925 | 2010 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. | - |
| Support | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. | - |
| Marketing | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. | - |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | Yes |
| International Expansion | Yes | - |
Company Overviews
About A & W Restaurants
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About The WORKS Gourmet Burger Bistro
Successful, profitable franchisees are the key to a winning system. The WORKS approach has been designed to build a network of strong and profitable franchisees. Our team is committed to working with you from Day One to develop your business and help you grow with us. When you become a WORKS Franchisee you become many things; a business owner, an employer, a community leader, a brand Ambassador, and most importantly you become part of a team. A team with a wealth of knowledge and expertise to help you succeed. We offer continuous support and professional guidance throughout the franchise process, from the development of your restaurant to opening day and beyond. We believe in the power of a great Brand. We believe in delivering a unique and consistent guest experience... one Burgerhead at a time. We believe in creating a fun, rewarding work environment for our team. We believe in supporting the communities where we are located. We believe that our success is dependent on making all of our partners successful. The WORKS Gourmet Burger Bistro is a very unique concept and we are very committed to finding the RIGHT franchisee for the brand. Not just anyone can purchase a WORKS but let's see if you are one of the lucky people who just may! To Download application go to http://www.worksburger.com/Franchising/FranchiseeApplication/tabid/106911/Default.aspx