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Below is an in-depth analysis and side-by-side comparison of A & W Restaurants vs Cheese Curds Gourmet Burgers + Poutinerie including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $269,000 - $1,213,000 | $475,000 - $650,000 |
Franchise Fee | $15,000 - $30,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 5% | 1% Nat'l + 1% local |
Year Founded | 1919 | 2012 |
Year Franchised | 1925 | 2015 |
Term Of Agreement | 20 years | 10 years +10 |
Term Of Agreement | 20 years | 10 years +10 |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | No/No | -/- |
Equipment | No/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | Before your restaurant opens, we provide six weeks of intensive in-store training for you and, in some instances, your key management people. The training takes place at an established A&W restaurant, usually in the same province where the restaurant will be located. From being shown the secrets of battering and breading A&W's handmade onion rings, to learning detailed information about how to create an efficient operation and positive work environment, you'll gain the knowledge and the confidence to achieve success in your own restaurant. | Both classroom and hands-on training in our kitchen. Last minute training and grand opening support. We will stay with you until we are both comfortable that the restaurant is running smoothly. |
Support | The moment you become an A&W franchisee, you can expect complete and unrivaled support for your business and the A&W brand, all with the sole purpose of helping you to succeed. Operational support As your A&W restaurant settles into its regular routine, A&W business managers provide ongoing guidance with operational aspects of your business such as staffing, cost management and local marketing. Our business managers are an extraordinarily experienced team of senior managers whose job is to help you succeed. You'll also be invited to attend regular regional meetings and national conventions, where you'll gain new knowledge and share ideas with senior management and other A&W franchisees. In no time, you'll become a part of our energetic, results-oriented A&W team. Internal communication With over 50 years of experience as a franchise company in Canada, we have learned that communication is a crucial element of any successful franchise organization. The A&W Xchange, a private intranet site developed exclusively for the use of A&W operators and Head Office personnel, provides an outstanding vehicle for daily, real-time communication within the A&W family. You will also have access to a toll-free line for use in contacting Head Office. Internal standards boards and councils Decisions about ongoing operating standards and menu content are conducted through our Standards Board, an executive body comprised of franchisees elected in their region and a number of senior corporate managers. In a similar way, decisions about advertising expenditures and national promotional programs are made by a group of elected franchisees and corporate personnel who serve on our National Advertising Advisory Council. These two bodies give strong evidence of how, by working together, we develop marketing and operational programs that will help grow your business. | - |
Marketing | Local store marketing is not just a catchphrase around the A&W family, but a way of life. Each restaurant is unique, and will have a marketing plan tailored to fit it. We understand that there is no one-size-fits-all approach. The A&W Marketing Team and each restaurant's Franchise Growth Leader work one-on-one with Franchise Partners to help develop a marketing strategy, budget, and implementation tactics. | - |
Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is NOT allowed. | - |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
We opened our first Cheese Curds location in the Woodside area of Dartmouth, Nova Scotia in February 2012 and we were the Halifax Regional Municipality's very first gourmet burger restaurant. Several other gourmet burger concepts soon followed, some have even since closed their doors, but we continued to succeed despite increased competition and opened a second location in Dartmouth in May 2013. We have been asked over and over when we are going to franchise our awesome burger concept and the answer is...very soon! We have been working hard gearing up for this over the last little while and we are happy to say we will be ready to bring on franchisees for the Atlantic Canada region in 2015.Cheese Curds provides a unique franchise proposition, not only in the quality and reputation of the brand to the consumer but also in the proven operating method offered to franchisees based on the years of experience of our founder.Cheese Curds believes competition is healthy and can only be positive for the customer. We differentiate ourselves by providing chef inspired menu items using only the freshest ingredients, with an unwavering focus on flavour and we prepare everything to order in an open kitchen concept in front of the customer. Our orders take a little longer to fill as a result but we stand behind our mantra that "it is worth the wait". Our high repeat customer experience tells us we are right. Contact us if you are interested in becoming part of this great Canadian success story