Bruster's Real Ice Cream vs Yogen Fruz Worldwide Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Yogen Fruz Worldwide including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruster's Real Ice Cream Franchise
Yogen Fruz Worldwide Franchise
Investment $229,200 - $1,315,000$123,179 - $459,679
Franchise Fee $35,000$25,000
Royalty Fee 5%6%
Advertising Fee 3%3%
Year Founded 19891986
Year Franchised 19931987
Term Of Agreement 10 years7-10 years
Term Of Agreement 10 years7-10 years
Renewal Fee -50% of current franchise fee


Business Experience Requirements
 
Bruster's Real Ice Cream Franchise
Yogen Fruz Worldwide Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY-

Financing Options
 
Bruster's Real Ice Cream Franchise
Yogen Fruz Worldwide Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/YesNo/No
Start-up Costs No/YesNo/No
Equipment No/YesNo/No
Inventory No/YesNo/No
Receivables No/YesNo/No
Payroll No/YesNo/No

Training & Support
 
Bruster's Real Ice Cream Franchise
Yogen Fruz Worldwide Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours -
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Co-op advertising, Ad slicks, National media, Regional advertising
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 4 - 7

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
 
Bruster's Real Ice Cream Franchise
Yogen Fruz Worldwide Franchise
US Expansion Yes-
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

""
In Franchise Business Reviews Top 200.

"Top
#23 in Gator's Top franchises.



About Yogen Fruz Worldwide

Brothers Michael and Aaron Serruya, ages 19 and 20, wanted to buy a franchise, but no one would take a chance on them. So they started their own frozen yogurt shop,Yogen Fruz, in 1986 in Toronto, Ontario, and began franchising a year later. Their brother, Simon, joined the company in 1989, the same year Yogen Fruz expanded into the United States. Now based in Markham, Ontario, Yogen Fruz has more than 1,520 units across the world in both traditional and nontraditional locations. The company also owns I Can't Believe It's Yogurt!, Bresler's Ice Cream and Yogurt, Swensen's Ice Cream, and Java Coast Fine Coffees.

"Top  ""

#33 in Canada's Top franchises.