Bruster's Real Ice Cream vs Robeks Fruit Smoothies & Healthy Eats Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Robeks Fruit Smoothies & Healthy Eats including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruster's Real Ice Cream Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
Investment $229,200 - $1,315,000$245,000 - $394,500
Franchise Fee $35,000$25,000
Royalty Fee 5%7%
Advertising Fee 3%-
Year Founded 19891996
Year Franchised 19932001
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee -25% of then-current fee


Business Experience Requirements
 
Bruster's Real Ice Cream Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITYA successful Robeks franchisee is someone who wants to make money by helping their community be healthy. Our top performers understand the nutritional advantages of a high-fruit diet and are able to guide customers to smoothies that will help them achieve their health goals � whether they are trying to lose weight, build muscle, gain endurance, boost the metabolism or improve their memory. Our franchise owners are evangelists about healthy eating and healthy living, and they develop community relationships with schools, health clubs and yoga studios, hospitals and doctors' offices. A successful Robeks franchisee is an outgoing, engaging person who connects with people and helps them understand the many ways that Robeks can help.

Financing Options
 
Bruster's Real Ice Cream Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/YesNo/Yes
Start-up Costs No/YesNo/Yes
Equipment No/YesNo/Yes
Inventory No/YesNo/Yes
Receivables No/YesNo/No
Payroll No/YesNo/No

Training & Support
 
Bruster's Real Ice Cream Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours 2 weeks of training either at headquarters or at a regional training store
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

Co-op advertising, Ad slicks, Regional advertising
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

13% of all franchisees own more than one unit

Number of employees needed to run franchised unit: 12 - 20

Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
 
Bruster's Real Ice Cream Franchise
Robeks Fruit Smoothies & Healthy Eats Franchise
US Expansion YesYes
Canada Expansion NoNo
International Expansion NoYes

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

""
In Franchise Business Reviews Top 200.

"Top
#23 in Gator's Top franchises.



About Robeks Fruit Smoothies & Healthy Eats

After almost 25 years we’ve earned a healthy portion of a growing açaí bowl, fresh juice and smoothie franchise market - which has grown to over $2 billion in annual sales. We know what works, and the kind of leaders that thrive in this fun, yet fast-paced environment. We’re looking for difference makers as committed to their community as they are passionate about their portfolio.
At Robeks, our passion is to help people lead active and healthy lifestyles by offering the highest quality nutritional food products and supplements. Our blended-to-order fruit smoothies provide the perfect quick and energizing meal for consumers that are increasingly on the go. Established in 1996, Robeks has developed a distinctive brand, line of unique product offerings and streamlined operating system. Our comprehensive store development, training and marketing programs are well documented and supported. Robeks stores are opening in retail storefronts and shopping centers in over 30 metropolitan areas throughout the United States. FRANCHISE OPPORTUNITIES WITH ROBEKS We're looking for entrepreneurs who share our commitment to excellence and passion for helping people. With a simple operating system that encourages multi-unit ownership, we're interested in franchisees desiring to grow with us and operate 3 or more Robeks stores. Franchise Programs: Own and operate one or more Robeks store(s) in area supported by Regional Director or our Corporate Support Center. Options: * Single Store * 3 - Pack * Area Developer * Non - Traditional Locations: Airports, Universities & other Captive Market Venues International - Robeks will consider new development opportunities for international markets. Incentives for Veterans apply.