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Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs 2 Scoops Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $229,200 - $1,315,000 | $99,000 - $175,000 |
Franchise Fee | $35,000 | $28,000 |
Royalty Fee | 5% | 6% |
Advertising Fee | 3% | - |
Year Founded | 1989 | 2002 |
Year Franchised | 1993 | 2002 |
Term Of Agreement | 10 years | 5 years |
Term Of Agreement | 10 years | 5 years |
Renewal Fee | - | 25% of then franchise fee |
Business Experience Requirements |
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Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/No |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/Yes | No/No |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | - |
Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, Regional advertising |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 |
Number of employees needed to run franchised unit: 6 - 10
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
We're energized that you are thinking about a 2 Scoops Cafe establishment idea as the following stride to satisfying your entrepreneurial dreams.
Diversifying is a plan of action that is utilized as a part of more than 75 enterprises and creates $1.5 trillion dollars in US deals every year and is viewed as "The American Dream with a Safety Net"... franchisees get the advantage of being ready to go for themselves, however not without anyone else's input. Frozen yogurt deals is a $20 billion dollar industry that keeps on developing each year.
WE INVITE YOU TO GROW WITH US gathering up premium dessert and other delicious treats in a FUN FAMILY ENVIRONMENT.
What a superior approach to spend your days than at 2 Scoops Cafe? This is the open door you have been looking for - the acknowledgment of a fantasy to have your own particular business and be in control of your own prosperity.
This is a ground floor opportunity, and we are searching for people who have solid hard working attitudes and an extraordinary identity to join our establishment group.
Why 2 Scoops Cafe?
We see our franchisees as accomplices in our framework
An assortment of menu things make it snappy and easy to work
Accessible in 3 ideas ( booth, co-marking - In Line Store)
Birthday Parties/Special occasions = an additional pay stream
Its feasible, fun and an expressly compensating business opportunity
We're quickly growing our establishment arrange in key markets