Bruster's Real Ice Cream vs Strickland's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Strickland's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Bruster's Real Ice Cream Franchise	Strickland's Franchise
Investment	$229,200 - $1,315,000	$188,500 - $315,000
Franchise Fee	$35,000	$25,000
Royalty Fee	5%	6%
Advertising Fee	3%	-
Year Founded	1989	1936
Year Franchised	1993	2002
Term Of Agreement	10 years	15 years
Term Of Agreement	10 years	15 years
Renewal Fee	-	$500
Business Experience Requirements
	Bruster's Real Ice Cream Franchise	Strickland's Franchise
Experience	*20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY	-
Financing Options
	Bruster's Real Ice Cream Franchise	Strickland's Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	No/No
Start-up Costs	No/Yes	No/No
Equipment	No/Yes	No/No
Inventory	No/Yes	No/No
Receivables	No/Yes	No/No
Payroll	No/Yes	No/No
Training & Support
	Bruster's Real Ice Cream Franchise	Strickland's Franchise
Training	On-The-Job Training: 68 hours Classroom Training: 12 hours	We conduct an intensive, one-week training session at our Akron, Ohio headquarters or at our Irvine, California franchise location, depending on where you live. You will gain both "back office" and in-store experience covering all aspects of operating a Stricklands Ice Cream franchise. In addition, we provide 3-5 days of onsite supportand training at your location during your grand opening week. We also provide our Franchisees a comprehensive Franchise Operations & Policies Manual, which provides detailed information concerning the development, opening and ongoing operation of your Stricklands Ice Cream franchise.
Support	*Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform	-
Marketing	Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app	-
Operations	Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30	-
Expansion Plans
	Bruster's Real Ice Cream Franchise	Strickland's Franchise
US Expansion	Yes	-
Canada Expansion	No	No
International Expansion	No	No

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees

Veteran Incentives  50% off franchise fee

About Strickland's

Stricklands' formula for accomplishment for our dessert establishment opportunity is based on our incredible tasting frozen yogurt, solidified custard, yogurt and sorbet - all made utilizing our exclusive clump coolers, which were designed in the 1930s! The differing qualities of our product offerings offers to pretty much every buyer and Stricklands' one of a kind taste makes clients forever. We make our items crisp each day at every Stricklands Ice Cream store

• Our Rich Cream Base - Carefully made utilizing the equation made by Bill Strickland in the 1930s. We get a kick out of the chance to state that it just takes one chomp of Stricklands' crisp, delicate, smooth dessert to make a client forever!

• Fresh Ingredients - Stricklands keeps it genuine - genuine peaches, genuine strawberries, genuine bananas, genuine almonds, genuine chocolate chips - the rundown continues endlessly. Stricklands utilizes just the best fixings to make the best dessert and solidified custard anyplace!

• Old-Fashioned Quality - Our restrictive frozen yogurt machines have been deliberately designed to imitate the quality and toughness of the machines worked for Stricklands in the 1930s...which are still in operation today at our unique area in Akron, Ohio. Our exceptional machines likewise create staggering solidified custard, yogurt and sorbet!

We are looking for qualified people who are keen on opening single-unit or numerous dessert store establishments in their general vicinity.