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Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Shave It Inc including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $229,200 - $1,315,000 | $170,000 - $365,000 |
Franchise Fee | $35,000 | $35,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | 3% | 2% |
Year Founded | 1989 | - |
Year Franchised | 1993 | - |
Term Of Agreement | 10 years | - |
Term Of Agreement | 10 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/- |
Equipment | No/Yes | -/- |
Inventory | No/Yes | -/- |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | - |
Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
Marketing | Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
Karen Bain and Lisa Kudirka, with a half-dozen kids
between them and a shared passion for shave ice, decided to make shave
ice hip and trendy. They started small at school fundraisers where their
creations were such an overwhelming hit, that it encouraged them to
"jump in" and "Go Big or Go Home".
Soon thereafter, the first Shave It
store was launched in Southern California. Shave It was an immediate
hit with lines out the door that continue to this day. "Going Big" not
only meant launching one new concept, it meant two. The Shave It Mobile
Ice Van debuted six months later, giving them the unique ability to
drive to their customers.
Next on the list
came the creation of a charitable foundation, Foster a Miracle, a
never-ending fundraising network that grants wishes to foster children
with Shave It store revenue. Somehow knowing that a small portion of
your Shave It will go to Foster a Miracle makes that Shave It melt your heart, while it melts in your mouth.
Today Shave It is taking it to the next level...Franchising. The Shave It concept is on fire!