Bruster's Real Ice Cream vs San Gelato Cafe Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs San Gelato Cafe including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Bruster's Real Ice Cream Franchise
San Gelato Cafe Franchise
Investment $229,200 - $1,315,000$500,000 - $1,400,000
Franchise Fee $35,000$25,000
Royalty Fee 5%-
Advertising Fee 3%-
Year Founded 1989-
Year Franchised 1993-
Term Of Agreement 10 years-
Term Of Agreement 10 years-
Renewal Fee --


Business Experience Requirements
 
Bruster's Real Ice Cream Franchise
San Gelato Cafe Franchise
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY-

Financing Options
 
Bruster's Real Ice Cream Franchise
San Gelato Cafe Franchise
  In-House/3rd PartyIn-House/3rd Party
Franchise Fees No/Yes-/-
Start-up Costs No/Yes-/-
Equipment No/Yes-/-
Inventory No/Yes-/-
Receivables No/Yes-/-
Payroll No/Yes-/-

Training & Support
 
Bruster's Real Ice Cream Franchise
San Gelato Cafe Franchise
Training On-The-Job Training: 68 hours Classroom Training: 12 hours - San Gelato has developed a set of extensive training courses that 15 days taught at out corporate headquarters, as well as in-store training to make sure Franchisees hit the ground running. Post the initial training program, San Gelato also provides 5 days of onsite training during your soft opening and a system of continuous business development training, utilizing Webinars, Web-based distance learning courses covering sales, operations, and marketing training programs.
Support *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform - We offer a corporate team of specialists that are dedicated to continuously evolving the business model and providing support in product preparation, marketing, sales, advertising and operations to help ensure you stay on track and reach your development goals.
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support.

Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app

- Ongoing promotional marketing support, with tried and true strategies to effectively target your specific consumer for both the Caf�. Everything from networking coupons to community outreach programs; we have the marketing/sales materials to help drive and push sales and create ever increasing brand recognition.
Operations Absentee Ownership Allowed

Number of Employees Required to Run: 15 - 30

-

Expansion Plans
 
Bruster's Real Ice Cream Franchise
San Gelato Cafe Franchise
US Expansion Yes-
Canada Expansion No-
International Expansion No-

Company Overviews

About Bruster's Real Ice Cream

Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises. Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies. Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.

In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.

The total investment necessary to begin operation of a Bruster’s franchised business is between $508,000 and $1,315,000 for a freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This includes $35,000 that must be paid to the Franchisor or its affiliate(s) for a Unit.

Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America    

#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives  50% off franchise fee

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In Franchise Business Reviews Top 200.

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#23 in Gator's Top franchises.



About San Gelato Cafe

Over twenty-five years ago, Guido and Simona moved from Italy to the United States with a passion for gelato and a desire to achieve the American dream. They imported the first-ever authentic Italian gelato-making equipment and began their journey to becoming the leaders in the market for foodservice and retail wholesale gelato, sorbet and plant-based frozen dessert manufacturing.
 
 
When you join our San Gelato Cafe team, you will be a step ahead of other independent business owners. As a franchisee, you not only have the benefit of running your own business but you will also have the assistance of a team of professionals devoted to the success of your San Gelato Cafe. We are committed to the success of each individual franchisee. The collaborative support offered by the San Gelato Cafe team allows for the integration of all the services you will need. We are proud to offer to You, and to share with You, our experience. We are excited about the amazing success of San Gelato Cafe, and we are committed to continue achieving great results. Our relationship with people we work with is based on integrity, dedication, hard work, achieving financial and personal goals through product and excellent service.San Gelato is an exciting new franchise. Do not let the "new" surprise you. Our roots are strong; our passion and commitment even stronger. Franchisor Services - We are committed to the success of each individual Franchisee and Regional Developer. The collaborative support offered by the San Gelato Cafe team allows for the integration of all the services you will need. Typical locations occupy approximately 1,200-1,600 square feet of space. Locations are situated in Upscale Urban Areas, Retail Shopping Centers, Regional Malls, Lifestyle Centers, Resort Areas, all in medium-high income areas. Theme parks, Casinos, Universities, and Upscale Tourist Areas are considered "unique locations" Strong foot traffic count and high visibilities are vital factors. We hope you will be part of our exciting franchise. The possibilities are endless. The sky is the limit. Fly with us...We promise a great ride!