Bruster's Real Ice Cream vs Swirls and Twirls Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Swirls and Twirls including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
| Investment |
$229,200 - $1,315,000 | $335,000 - $664,750 |
| Franchise Fee |
$35,000 | $30,000 |
| Royalty Fee |
5% | 6% |
| Advertising Fee |
3% | - |
| Year Founded |
1989 | 2011 |
| Year Franchised |
1993 | 2012 |
| Term Of Agreement |
10 years | - |
| Term Of Agreement |
10 years | - |
| Renewal Fee |
- | - |
Business Experience Requirements |
| Experience |
*20% CAPITAL IN THE PROJECT.
*DEDICATION TO EITHER OPERATING OR OVERSEEING
*A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH.
*INVOLVEMENT IN THE COMMUNITY | We are looking for highly self-motivated business minded people searching for independent ownership. We look for franchisees that are outgoing and dedicated to building connections within the community. Our franchisees must also be financially qualified. We have multi-unit opportunities available for those who fulfill specific qualifications. |
Financing Options |
| |
In-House/3rd Party | In-House/3rd Party |
| Franchise Fees |
No/Yes | -/- |
| Start-up Costs |
No/Yes | -/- |
| Equipment |
No/Yes | -/- |
| Inventory |
No/Yes | -/- |
| Receivables |
No/Yes | -/- |
| Payroll |
No/Yes | -/- |
Training & Support |
| Training |
On-The-Job Training: 68 hours
Classroom Training: 12 hours
| You will receive 10 days of training at our location in West Islip, New York covering Swirls and Twirls Systems
and Procedures, Food Safety, Customer Service, Finance, Administrative procedures and Local Store Marketing. |
| Support |
*Real Estate Review and approval
*Project Management
*Marketing program and materials
*procurement of products for operation
*operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops
Newsletter
Meetings/Conventions
Toll-Free Line
Grand Opening
Online Support
Security/Safety Procedures
Field Operations
Site Selection
Proprietary Software
Franchisee Intranet Platform
| Swirls and Twirls provides its franchisees with support from site selection approvals to store opening assistance,
training, ongoing consultation, marketing programs and materials, new products and more. |
| Marketing |
Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support.
Co-op Advertising
Ad Templates
Regional Advertising
Social media
SEO
Website development
Email marketing
Loyalty program/app
| - |
| Operations |
Absentee Ownership Allowed
Number of Employees Required to Run: 15 - 30
| - |
Expansion Plans |
| US Expansion |
Yes | Yes |
| Canada Expansion |
No | - |
| International Expansion |
No | - |
Company Overviews
About Bruster's Real Ice Cream
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
In addition, Bruster's Real Ice Cream is constantly developing and testing new products based on customer feedback.
The total investment necessary to begin operation of a Bruster’s
franchised business is between $508,000 and $1,315,000 for a
freestanding Unit, between $229,200 and $584,500 for an endcapUnit. This
includes $35,000 that must be paid to the Franchisor or its
affiliate(s) for a Unit.
Seeking new franchise units throughout the U.S.,
Asia, Canada, Central America, Middle East, Mexico, Philippines and South America
#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives 50% off franchise fee
In Franchise Business Reviews Top 200.
#23 in Gator's Top franchises.
About Swirls and Twirls
Swirls and Twirls was created to be the ultimate healthy indulgence and the most innovative self-serve frozen yogurt experience out there. We are all about promoting creative expression - in all forms.
Every Swirls and Twirls Franchise is:
Fun, simple, highly scalable
Unique, creative, completely innovative
Owner operated, absentee operated or semi-absentee operated
Requires minimal inventory and a low payroll roster
Includes comprehensive training and support
Our shops
Our upscale and contemporary shops are designed to provide our guests with an atmosphere that promotes fun and creativity while encouraging independence and nutritious eating habits. Every Swirls and Twirls boast a vibrant and unique interior, striking architectural lighting, music from a state-of-the-art sound system, a warm and inviting interior, and free Wi-Fi.
Leveraging technology to enhance the Swirls experience, on-site touch screens have been incorporated into every shop. One provides easy access to ingredient, nutrition and allergy information while the other, a 55" live Facebook monitor, allows customers to post status updates and photos, and see them appear online instantly.
Our Products
All of our premium yogurt flavors are kosher and include gluten-free, non-fat, low-fat, no sugar added, dairy-free varieties, and are as low as 70 calories per ½ cup serving. Every one of our shops features eight dual yogurt dispensers with a third handle in the middle that allows customers to create a most unexpected, uniquely swirled flavor. With 24 flavors on tap and 50+ toppings available all the time, visitors are only limited by their own imaginations.
In addition to our one-of-a-kind in-store experience, our new Swirls To Go products are growing in popularity and are flying out of all of our shops faster than we ever could have imagined. Our grab-and-go and easily customized products include:
Swirl Quarts - Their favorite Swirls flavors in pre-packaged quarts
Swirl Cakes - Birthday, anniversary or special occasion frozen yogurt cakes
Swirlwiches - Soft serve cookie sandwiches, with or without toppings
Swirls Cannoli - Swirls frozen yogurt hand piped into a fresh baked cannoli shell topped with mini chocolate chips.
The Opportunity
Starting a franchise with Swirls and Twirls allows you to capitalize on our proven business model and our tremendously growing momentum in this expanding $14 billion dollar industry. Over the last 18 months we’ve opened 9 new shops, with 3 more on the way, and plans in the works for expansion into NYC, NJ and Boston.
We are dedicated to providing you the systems, training, and tools that we have developed and refined over the years, to grow your business within the thriving market segment of self serve frozen yogurt. We provide our guests with a fun, creative, family and eco-friendly environment and products that are made with the highest quality ingredients at every store. As a franchisee, you’ll receive the benefit of our brand recognition and our support, beginning with site selection and training thru ongoing operational, research and development and marketing efforts. We will be your champion every step of the way.