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Updated RecentlyBruster's Real Ice Cream vs BerryLicious Frozen Yogurt Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs BerryLicious Frozen Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $229,200 - $1,315,000 | $100,000 - And Up |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | 3% | - |
| Year Founded | 1989 | - |
| Year Franchised | 1993 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | Corporate: Training at the Corporate Headquarters Covers all Administrative Duties Sales and Marketing Employee Management Berrylicious' Leadership Skills The "Service Mindset" Understanding the Products and Toppings Finding the right Location Field: Training in the Field at Your Location Territory based Experience Sales and Marketing New Business Development Assistance with Management |
| Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Provides a complete training and support program to franchise partners. The benefit of joining Berrylicious as a franchisee is that you get to skip the learning curve of starting a new business. By providing you with many years of business experience and coaching, you can avoid the pitfalls and mistakes that typically plague a new business. Use our experience in the Frozen Yogurt field to gain an understanding for the business model, industry and how to take the first steps in building your future. Field Support: Phone Training and Ongoing Support Webinars 24/7 Service to Franchisees Berrylicious' Dedication to the "Family" |
| Marketing | Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | We have a local and regional marketing programs depending on your area that will be implemented to generate business and drive customers into your location. The Berrylicious' franchise system has a proven marketing and business development system that you will benefit from and have the ability to build a customer base in a short time period. The beauty of the Berrylicious' business model is that with great frozen yogurt product and great service, your customers will continue to come back for more and you will find a large percentage of your customers are repeat customers which require no additional marketing dollars to keep coming into your location! |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruster's Real Ice Cream
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America
#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives 50% off franchise fee
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About BerryLicious Frozen Yogurt
It's Time You Get the Opportunity to Be Successful The Key to success in any business is your knowledge and understanding for the service and products you provide. BerryLicious Frozen Yogurt has a complete program to introduce you to the frozen yogurt industry and help you get your business started ahead of the curve. For one week, you will come to the BerryLicious headquarters and learn the processes, techniques and business systems that have helped the concept become so successful. Our goal is to have you start your business and feel like you have been in the industry for years. We have the tools and processes to get you there. We don't stop at corporate training; our support goes into the field as well and comes to your location. We will come to your location for one week as part of the franchise start up to work with you and make sure you have the business up and running as you would like. You will be given the tools and guidance needed to not only start this business, but to have the confidence and direction needed to become a market leader in the frozen yogurt industry. Our Franchisees are our number one priority and you can expect the highest level of care possible from our management team. The Berrylicious Frozen Yogurt franchise is designed for today's professional who is interested in joining the bustling frozen yogurt industry with a proven and effective business system. Lean, profitable, rapid growth and a market that continues to explode with opportunity combine to make this industry one of the best opportunities for growth in the marketplace today. Benefit from decades of management experience in business and years of work in the Frozen Yogurt field. You have the opportunity to build your own business with the support and guidance of industry professionals so you never feel like you are in business by yourself but rather with a team who has been through this many before. The Berrylicious team is here for you when you make the decision to start your own business! We offer: Corporate Training Program National Accounts Established Name Experienced Mentor Field Training Hiring Assistance Proven Sales and Marketing Formula