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Updated RecentlyBruster's Real Ice Cream vs Let's Yo Yogurt Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Bruster's Real Ice Cream vs Let's Yo Yogurt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $229,200 - $1,315,000 | $355,800 - $548,500 |
| Franchise Fee | $35,000 | $45,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 3% | - |
| Year Founded | 1989 | 2011 |
| Year Franchised | 1993 | 2011 |
| Term Of Agreement | 10 years | 10 years |
| Term Of Agreement | 10 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-The-Job Training: 68 hours Classroom Training: 12 hours | At our training facility our franchisees and managers learn how to successfully operate a Let's YO store. The training is an intensive series of onsite workshops, online courses and hands-on training. Attendees receive personalized, hands-on training from a dedicated team of Let's YO Education and Training specialists. Not only do our franchisees learn how to make our famous treats, they learn how to exceed guest service expectations and deliver quality guest service. The training facility also includes a fully-functioning Let's YO retail location with inside seating and service that is open to the public year round. The training facility is open to all Let's YO, and provides an excellent model of future Let's YO stores that features the latest design Let's YO features and key elements. |
| Support | *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | Real Estate This is the beginning of your Site Search as a Let's YO franchisee. You will be teamed with a Let's YO Real Estate Manager who will work with you to determine the best possible location for your new store. Your Real Estate Manager is designated to your area and will visit your site, research Demographics, market characteristics, and analyze the proposed location to determine that your site can be submitted to Let's YO Site Approval Committee. Our Committee meets weekly in order to determine the most viable location for your Let's YO store. We will also assist you with your negotiations, Rental Offer/Letter of Intent (LOI), and Lease Agreement signing. By utilizing local brokers, defining the intentions between the landlord and the tenant, outlining the basic provisions of your lease, and reviewing any contingencies. Let's YO supports you through the Real Estate process. We are committed to identifying the best opportunity for you in your area of development. With your partnership we will continue our strategy for expansion and to build the Let's YO franchise brand! Construction During this next step, a Project Manager from Let's YO Construction Team will work closely with you. Our Project Managers handle every property from the time the site is identified to the time that the store opens. We provide support during the design and permitting phase prior to the start of construction, and we manage Contractors and Vendors while holding everyone involved in the process to Let's YO standards. Our experienced Construction Team has experience in working with all types of Real Estate from Free Standing, to Strip Centers, to renovated buildings. Your Project Manager will provide you with Let's YO approved floor plan, cost estimate, scope of work, and your equipment list. Let's YO Construction Team is here to ensure this process runs smoothly and efficiently while adhering to the Let’s YO Franchise System standards. Operations Support Dedicated field staff will visit your store to help strategize, build and execute your plan on a local level. Our operations team includes a number of professionals with wide-ranging food service expertise who function as your business consultant. These experts can assist with everything from sharing best practices, hitting P&L goals, engaging your team members, customer service, human resources, understanding trade areas and local store marketing. New Store Opening Support Through every aspect of the exciting but challenging opening process, the Let's YO team will assure that your store's opening is truly grand. |
| Marketing | Complete assortment of templates and plans annually along
with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | We fully support you with strong marketing and advertising programs, along with a complete package of communication and brand tools. Working from a solid brand and sales growth strategy, our team of marketing veterans will develop and manage all system wide tactics as well as assist you with specific ways to promote your store locally. |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30 | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Bruster's Real Ice Cream
Consistently ranked among the nation's top Franchises by Entrepreneur Magazine, Bruster's Real Ice Cream is one of the fastest growing ice cream franchises.
Bruster's Real Ice Cream started as a family-owned ice cream shop in 1989 when founder Bruce Reed opened his first store in Bridgewater, PA. Bruce grew up in the food service business working at his family's diner just blocks away from where he opened the first Bruster's ice cream store. Today, Bruster's has more than 230 stores in the eastern United States from New Hampshire to Florida, with a majority of them being locally owned and operated. Bruster's Real Ice Cream has been consistently ranked by Entrepreneur magazine as one of the nation's leading franchise companies.
Bruster's philosophy is very simple. We believe that ice cream is one of life's great, simple pleasures that can be shared with family and friends of all ages. Bruster's Real Ice Cream store owners and managers share in that philosophy and our commitment to providing only the highest quality products and service to our customers. They are highly skilled experts in making only the freshest ice cream with the finest ingredients. Our owners and managers continue to rotate flavors to keep their product offering new and exciting every time a customer visits the store.
Seeking new franchise units throughout the U.S., Asia, Canada, Central America, Middle East, Mexico, Philippines and South America
#54 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchisees
Veteran Incentives 50% off franchise fee
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About Let's Yo Yogurt
Irresistible delectable treats is just one component of the Let's YO yogurt experience. The Let's YO brand has been carefully developed to appeal to health conscious and trend-forward customers with active lifestyles. We're developing a strong brand loyalty among our growing guest base through interactive marketing programs and social media outreach. The hip, energetic and socially connected store environment adds yet another dimension to Let's YO's distinctiveness among traditional yogurt stores. Its time to join a real growth opportunity! Let's YO is quickly establishing itself as one of fastest growing new franchise brands in the Fro-Yo industry and has a plan for success that includes expanding this hot new brand nationwide! The simple operation of this rapidly growing product category and relatively low investment, allows you to be an investor inside your store, not an operator. With territories now open for expansion throughout the U.S. the timing has never been better to invest in a Let's YO yogurt franchise! If you are interested in taking the next step to find out if a Let's Yo Yogurt franchise could work for you, please fill in the form below.