Desert Moon-Fresh Mexican Grille vs Baja Fresh Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Baja Fresh Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
Investment |
$264,500 - $454,000 | $224,450 - $993,040 |
Franchise Fee |
$25,000 | $25,000 - $30,000 |
Royalty Fee |
5% | 5% |
Advertising Fee |
- | 3% |
Year Founded |
1992 | - |
Year Franchised |
1999 | - |
Term Of Agreement |
15 years | 10 Years |
Term Of Agreement |
15 years | 10 Years |
Renewal Fee |
- | - |
Business Experience Requirements |
Experience |
Industry experience |
*$200,000 liquid cash per restaurant, $500,000 net worth per restaurant
*Restaurant experience or an operating partner with at least 10% ownership, who has restaurant experience
|
Financing Options |
|
In-House/3rd Party | In-House/3rd Party |
Franchise Fees |
No/No | -/- |
Start-up Costs |
Yes/No | -/- |
Equipment |
Yes/No | -/- |
Inventory |
No/No | -/- |
Receivables |
No/No | -/- |
Payroll |
No/No | -/- |
Training & Support |
Training |
- | - |
Support |
Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing |
Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10
Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
US Expansion |
Yes | - |
Canada Expansion |
No | No |
International Expansion |
No | No |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Baja Fresh Mexican Grill
Baja Fresh has been serving delightfully crisp, excellent, Mexican nourishment that is set up in a speedy easygoing air since 1990. Baja Fresh offerings were intended to fulfill the palates of separating coffee shops who were burnt out on conventional fast food and who's tasted had developed. Baja Fresh is reliably new and tasty Mexican sustenance, for lunch and supper, eat in or take-out, served in a shining spotless and peppy environment. Baja Fresh is a quality other option to fast food and easygoing eating decisions. More than 40 things are made-to-request and highlight charbroiled boneless and skinless, marinated chicken bosom tenders, incline steak trimmed in-house, best quality deliver and new salsas. Strength things incorporate determinations of burritos, for example, the prominent Baja Burrito, Grilled Vegetarian Burrito, Bare Burrito, and the super estimated "Burrito Dos Manos". Baja Fresh eateries additionally include a "whatever you-can-eat" self-benefit salsa bar. Our salsa bars are supplied with an assortment of new salsa from mellow to hot, including Baja Fresh's mark fire-cooked Salsa Baja. Baja Fresh uses No Microwaves, No Can Openers, No Freezers, No Lard, and No M.S.G. in the planning of its crisp offerings. Baja Fresh has won various honors for the nature of its sustenance and eateries. Just as of late the consequences of Restaurants and Institutions Consumers' Choice in Chains study were reported naming Baja Fresh Mexican Grill as the Platinum grant winning Mexican chain in America. The Chains study appraised eight client benefit fulfillment characteristics: nourishment, quality, menu assortment, esteem, benefit, environment, cleanliness, notoriety, and comfort. Baja Fresh has a conventional model which can extend from 1,200 to 2,000 square feet and we want to have porch seating. We likewise offer an express model that can fit into a space as little as 671 square feet. You would regularly discover this sort of area in a nourishment court, airplane terminal, amusement stop, clubhouse, or at a school or college.
The total investment necessary to begin operations of a traditional Baja Fresh restaurant ranges from approximately $324,310 to $974,290. This includes $34,000 to $42,500 that must be paid to the franchisor or an affiliate.
The total investment necessary to begin operations of a single Baja Fresh Non-Traditional Restaurant at a captive market location ranges
from approximately $210,200 to $620,200. This includes $21,000 to
$23,500 for each Baja Fresh Non-Traditional Restaurant that must be
paid to the franchisor or an affiliate.