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Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Pita Pit including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $264,500 - $454,000 | $321,934 - $497,382 |
Franchise Fee | $25,000 | $30,000 |
Royalty Fee | 5% | 5% |
Advertising Fee | - | 1% |
Year Founded | 1992 | 1995 |
Year Franchised | 1999 | 1997 |
Term Of Agreement | 15 years | 10 years |
Term Of Agreement | 15 years | 10 years |
Renewal Fee | - | $10000 |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | Yes/No | No/Yes |
Equipment | Yes/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | - | On-The-Job Training: 60 hours Classroom Training: 35 hours |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Absentee Ownership Allowed Number of Employees Required to Run: 15 - 20 |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.