| ||||
Updated RecentlyDesert Moon-Fresh Mexican Grille vs Blue Moon Mexican Cafe Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Blue Moon Mexican Cafe including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $264,500 - $454,000 | $370,200 - $482,500 |
| Franchise Fee | $25,000 | $40,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 2% local+ 1%Nat'l |
| Year Founded | 1992 | 1986 |
| Year Franchised | 1999 | 2002 |
| Term Of Agreement | 15 years | 10 years +5+5 |
| Term Of Agreement | 15 years | 10 years +5+5 |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | - | |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | Yes/No | No/No |
| Equipment | Yes/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
||
| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Phone, email, and periodic on-site visits to your restaurant location. Plus, we regularly update our operations manual with new procedures, recipes, and other information designed to improve operations for all franchisees. |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
||
| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Blue Moon Mexican Cafe
The Blue Moon Mexican Cafe is a full-service neighborhood Mexican restaurant. Fresh, homemade and creative Mexican and Southwest fare are served in a fun and inviting atmosphere. The business places an emphasis on quality along with a dedication to phenomenal customer service.
Blue Moon Mexican Cafe opened in the Chelsea section of Manhattan in 1987. In 1990, a second Manhattan store was opened on the Upper East Side. Then, in 1995, BMMC moved across the river and opened the first suburban Blue Moon in Bergen County, New Jersey. The business announced the formation of Blue Moon Franchises LLC in May 2007.