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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Big City Burrito Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Big City Burrito including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | N/A |
| Franchise Fee | $25,000 | N/A |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1994 |
| Year Franchised | 1999 | 0 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Big City Burrito
Founded by George Lee in 2003, Big City Burrito promises "fast, fresh Mexican food."
From colorful tortillas to outstanding fillings and homemade soups, Big City Burritos give their customers a delicious array of Mexican cuisine at affordable prices. Restaurant reviews in each city where a Big City Burrito franchise has been established have been positively glowing. The festive atmosphere, array of sauces and salsas, and the ability of the customer to choose fillings and toppings for tacos, burritos and quesadillas have brought satisfied reviewers coming back for more. With the original store located in Fort Collins, Colorado, and only 10 other franchises currently in existence, there's tremendous opportunity for growth. And if you have one or more colleges in your town, your chances for success increase exponentially.