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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Cocina Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Cocina Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $191,600 - $239,400 |
| Franchise Fee | $25,000 | $18,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | - | 3% |
| Year Founded | 1992 | 2003 |
| Year Franchised | 1999 | 2008 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee’s chosen Restaurant location. |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Cocina Mexican Grill
Cocina Mexican Grill, a fast growing, casual dine-in or take-out restaurant, specializing in the sale of fresh made-to-order Mexican food has begun selling franchises to accelerate growth. The founder of Cocina Mexican Grill, having 17 years of hands on restaurant industry has found the necessary mixture of ingredients and spices to make tasty Mexican food His expertise and ability to provide the highest quality premium food using the best ingredients and service has helped him grow his business to a successful multi-location operation. As our culture becomes more concerned with a healthy lifestyle, the desire for enjoying healthier versions of our favorite dishes has increased. This, combined with the ability to customize one's own meal, has opened up a completely new division of Mexican food restaurants, referred to commonly as "Mexican grills." Cocina Mexican Grill has the expertise and ability to reproduce its great taste and product consistently, every time, in all markets, and this is the key to long-term development for our brand-loyal customers and franchises. Cocina Mexican Grill has been operating, improving, and refining its system every day. The goal has always been to keep its customers happy. This franchise program will allow Cocina Mexican Grill to open business more quickly than would be possible through company expansion alone Build your future with Cocina Mexican Grill, an incredibly rewarding business opportunity. Please see www.cocinamexicangrill.com or call (615) 315-5900 for additional information.