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Updated RecentlyDesert Moon-Fresh Mexican Grille vs La Bamba Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs La Bamba including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $187,000 - $335,833 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | - |
| Advertising Fee | - | - |
| Year Founded | 1992 | 1987 |
| Year Franchised | 1999 | 1989 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About La Bamba
La Bamba Mexican Restaurants Group is a chain of 20+ concept-based Mexican "fast casual" restaurants serving both college towns and big cities, primarily in the Midwest. With a catchy "Burritos as big as your head" slogan, La Bamba features cooked-to-order Mexican meals in the $6-$7 range as well as a selection of Value Meals. The food is delicious and truly authentic Mexican, the portions are large and the service is quick. Our restaurants are all decorated with a bright, Mexican theme in red, white and green that helps to create a welcoming and relaxed atmosphere. The restaurants begin serving lunch at 11:00 a.m. and stay open late at night to cater to the "after bar-closing"crowd.