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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Margaritas Mexican Restaurant Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Margaritas Mexican Restaurant including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $1,182,000 - $1,454,000 |
| Franchise Fee | $25,000 | $30,000 |
| Royalty Fee | 5% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1992 | - |
| Year Franchised | 1999 | - |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | Margaritas Support Center provides the following support and training specifications for the franchise community: � Management training � New Restaurant Opening (NRO) training � Workshops, seminars and materials � Annual meetings |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | The Margaritas Support Center Marketing Department provides the following support and material specifications for the franchise community: � Menus � Creative material access � Direct mail programs � Promotional materials � Local Restaurant Marketing (LRM) materials |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Margaritas Mexican Restaurant
Welcome to Margaritas Mexican Restaurant; a colorful, exciting eating and drinking experience. Our restaurants are filled with unique, authentic arts and crafts; our food and drinks are generous, flavorful and satisfying; our people are welcoming and accommodating. It's about hand-crafted attention to detail; from the colorful, carved chairs and tables to the fresh-made salsa and chips you're offered as you're seated. It's an experience that transports you.Margaritas is a concept and culture that will thrive in any market. We are awarding area development agreements throughout the USA and abroad to multi-unit operators that qualify. We're looking for franchisees that want to present a powerful culture of excellence in food, drink and fun by investing in a spirited brand that reflects a commitment to guests, community and shareholders. Join our effort to present the most exciting Mexican concept in America and let's have fun doing it. As a franchisee in the Tio Juan'sMargaritas system, you will have the benefit of our more than 30 years of operations in the casual dining restaurant industry. Your opportunity for success is greatly increased because of our ongoing commitment to provide you, your people, and your restaurant with a comprehensive approach to development, training and operations support. Margaritas is the dynamic restaurant brand you have been looking for. If you're interested, complete our application on our website www.margs.com