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Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Shaka Burrito! including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $264,500 - $454,000 | $200,000 - $250,000 |
Franchise Fee | $25,000 | $25,000 |
Royalty Fee | 5% | 3% |
Advertising Fee | - | - |
Year Founded | 1992 | 2009 |
Year Franchised | 1999 | 2011 |
Term Of Agreement | 15 years | 5 years |
Term Of Agreement | 15 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | Yes/No | -/- |
Equipment | Yes/No | -/- |
Inventory | No/No | -/- |
Receivables | No/No | -/- |
Payroll | No/No | -/- |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | - |
International Expansion | No | - |
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
NO LONGER FRANCHISING
"ENJOY HEALTHY SURF INSPIRED CREATIONS SERVED ON THE ECO FRIENDLY TIP!"
WE ARE SHAKA!
We operate our restaurant with "Earth Friendly" products and practices.
Serve the freshest all natural products & source these items locally in season.
Prepare these ingredients using "From Scratch" recipes.
Never use shortcuts.
Only use recycled and/or biodegradable paper, packaging and tableware.
Supply the Big Island Environment that recharges the Mind, Body and Soul.
Represent The Positive!