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Updated RecentlyDesert Moon-Fresh Mexican Grille vs Mad Mex Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Mad Mex including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $250,000 - $550,000 |
| Franchise Fee | $25,000 | $45,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 3% |
| Year Founded | 1992 | 2007 |
| Year Franchised | 1999 | 2009 |
| Term Of Agreement | 15 years | - |
| Term Of Agreement | 15 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | *Passion � are you crazy for Mexican Food? Are you ambitious, self-motivated and challenge-driven? *Commitment � are you committed to Outstanding Customer Service and Excellence *Integrity � Do you believe in gourmet quality food fresh and fast? Treating your co-workers and customers with respect and honesty? *Leadership � Are you ready to build a winning team and to create a great work environment? *Experience � Do you have experience in hospitality or in team leadership? | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | Yes/No | -/- |
| Equipment | Yes/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | *You are a vital part of the business and the experience, so we want you to be involved at every level. *As a general rule, the most successful businesses are run by the owners of the business. |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Mad Mex
Own a Mad Mex franchise Mad Mex are enlisting passionate and committed franchisees to help grow our business nationwide, attracting partners who share the commitment to build upon increased demand for high-quality food at reasonable prices. We believe that Franchising creates the best customer experience and best product. Owner operators bring a passion to the business and make the quality of the product their number one focus. We want to make sure we bring in franchisees who are 100% confident of the brand. Becoming an owner of a Mad Mex franchise is a straight forward process. The Mad Mex team have extensive experience in franchising and provide set up and ongoing support for franchisee's including store selection, fit out, staff hiring, training and marketing- all that is required to own a Mad Mex franchise. If you're looking for� *The fastest growing food category in Australia *An internationally proven business model *Robust systems and profits *A magnetic brand that customers love Then we want to hear from you!