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Updated RecentlyDesert Moon-Fresh Mexican Grille vs America's Taco Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs America's Taco Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $264,500 - $454,000 | $247,350 - $710,250 |
| Franchise Fee | $25,000 | $24,000 - $30,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | - | 4% |
| Year Founded | 1992 | 2008 |
| Year Franchised | 1999 | 2011 |
| Term Of Agreement | 15 years | 10 years |
| Term Of Agreement | 15 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | Yes/No | -/Yes |
| Equipment | Yes/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more. On-The-Job Training: 120 hours Classroom Training: 40 hours |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | Yes |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About America's Taco Shop
At America's Taco Shop, we offer a feasting knowledge not at all like that of your run of the mill snappy administration eatery. Basically, we're enthusiastic about great Mexican nourishment. You're not going to discover our formulas in a cookbook - we utilize similar formulas that America's family has idealized in their kitchens for eras. Our particular menu permits us to be known for our premium Carne Asada; marinated, flame broiled and cleaved new day by day. We believe there's undeniable value in genuine, new, real nourishment and our dependable client base thinks so as well!
Bona fide Recipes - Strong Consumer Value - 20 Years of Franchisor Experience - Experienced Support Team.
Differing Customer Base
» Strong Consumer Value
» 20 Years of Franchisor Experience with
Gifted and Experienced Support Team
» U.S. Domains Currently Open
» Single and Multi-Unit Deals Available
» Average Time to Open is 6-8 Months for a Traditional Franchise
» Build-out Options: End-Cap, In-Line, Free Standing,
Non-Traditional, Food Court, Kiosk, Mobile