| ||||
Updated RecentlyDesert Moon-Fresh Mexican Grille vs Fuzzy's Taco Shop Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Desert Moon-Fresh Mexican Grille vs Fuzzy's Taco Shop including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
||
| Investment | $264,500 - $454,000 | $770,500 - $1,116,500 |
| Franchise Fee | $25,000 | $35,000 |
| Royalty Fee | 5% | 3.5% - 5% |
| Advertising Fee | - | 2% |
| Year Founded | 1992 | 2003 |
| Year Franchised | 1999 | 2009 |
| Term Of Agreement | 15 years | 10 years |
| Term Of Agreement | 15 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
||
| Experience | - | |
Financing Options |
||
| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | Yes/No | -/Yes |
| Equipment | Yes/No | -/Yes |
| Inventory | No/No | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/No | -/Yes |
Training & Support |
||
| Training | - | On-The-Job Training: 297 hours Classroom Training: 30 hours Additional Training: At company-owned store |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad Templates Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 25 |
Expansion Plans |
||
| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Desert Moon-Fresh Mexican Grille
During a visit to Arizona, founder Kevin Rink fell in love with the area's Southwestern cuisine and decided to bring it back with him to New York. The company opened its first cafe in the Jefferson Valley Mall in Yorktown Heights, New York. The restaurants serve traditional as well as nontraditional Mexican fare at establishments throughout the East Coast.
About Fuzzy's Taco Shop
Founded in 2001 near the TCU campus in Fort Worth, the original Fuzzy's Taco Shop was purchased by Alan and Chuck Bush after just two years of operation. The father-son combination with a collective 20 years of restaurant industry experience initially took a slow, hands-on approach to running the business. They insisted on adhering to the promise: "To focus our full attention on promptly and efficiently providing our guests with generous helpings of uniquely flavorful foods at a fair price in a fun atmosphere." That promise remains central to the chain's success today as Fuzzy's Taco Shop expands across the country. Fuzzy's corporate-owned and franchise locations are now serving fresh, handmade Baja-style Mexican food in 79 stores across nine states, with many more on the way. Fuzzy's Taco Shop is a member of the International Franchise Association.
The total investment necessary to begin operation of a Fuzzy's Taco Shop Restaurant franchise ranges from $770,500 to $1,116,500. This
includes $30,000 to $50,000 payable to the franchisor or its affiliates.
If you wish to acquire the right to develop multiple Fuzzy's Taco Shop Restaurants with a multiunit development franchise, you must pay the
franchisor the entire initial franchise fee for 50-100% of the
Restaurants you agree to develop. For a typical commitment of 2-3
Restaurants, the total investment necessary to begin operation of a Fuzzy's Taco Shop multi-unit development franchise ranges from $34,500
to $95,000. This includes $32,500 to $90,000 payable to the franchisor
or its affiliates.
Veteran Incentives 50% off first-unit franchise fee,
$3,000 off second-unit franchise fee, and
$2,500 off third-unit franchise fee for veterans entering a multi-unit development agreement for at least three units
!["Entrepreneur]("https://d3fg11dgb68kbp.cloudfront.net/assets/photos/franchise-badge-22686037fc120ba1bd59c2c9fd6e0fbf.png"){kind=icon}
#262 in Franchise 500 for 2020.
#249 in Franchise 500 for 2021.