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Updated RecentlyStone Mountain-GCO Flooring Outlet vs Today's Window Fashions Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Stone Mountain-GCO Flooring Outlet vs Today's Window Fashions including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $289,500 - $409,500 | $49,000 - $55,000 |
| Franchise Fee | $27,500 | $49,000 |
| Royalty Fee | 1.5-2.5% | 4% |
| Advertising Fee | - | - |
| Year Founded | 1988 | 1993 |
| Year Franchised | 1993 | 1997 |
| Term Of Agreement | 5 years | 5 years |
| Term Of Agreement | 5 years | 5 years |
| Renewal Fee | $2.5K | $750 |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/No |
| Start-up Costs | No/Yes | No/No |
| Equipment | No/Yes | No/No |
| Inventory | No/Yes | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | - |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Internet, Purchasing cooperatives |
| Marketing | Co-op advertising, Ad slicks | Co-op advertising, Ad slicks, National media, Regional advertising |
| Operations |
32% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Franchise can be run from home. 10% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Stone Mountain-GCO Flooring Outlet
About Today's Window Fashions
Mark Barone founded Today's Window Fashions in 1993 because he recognized an opportunity for growth. In an industry that was primarily handled by independent companies, Barone believed there was strength in numbers, so he began franchising in 1997. Based in San Diego, the privately held company uses an online designer showroom to increase customer sales.