Swisher Hygiene vs True Rest Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Swisher Hygiene vs True Rest including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

 
Swisher Hygiene Franchise
True Rest Franchise
Investment $44,200 - $170,100$359,887 - $778,812
Franchise Fee $35,000 - $85,000$39,950
Royalty Fee 6%6%
Advertising Fee -2%
Year Founded 19832009
Year Franchised 19892014
Term Of Agreement 5 years-
Term Of Agreement 5 years-
Renewal Fee Varies-


Business Experience Requirements

 
Swisher Hygiene Franchise
True Rest Franchise
Experience
  • General business experience
  • -

    Financing Options

     
    Swisher Hygiene Franchise
    True Rest Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees Yes/Yes-/Yes
    Start-up Costs Yes/Yes-/Yes
    Equipment No/No-/Yes
    Inventory Yes/Yes-/Yes
    Receivables No/No-/Yes
    Payroll No/No-/Yes

    Training & Support

     
    Swisher Hygiene Franchise
    True Rest Franchise
    Training As neededIn-depth three day training at University Tour of existing locations for spa finish concepts Classroom and hands-on role playing training On-The-Job Training: 48 hours Classroom Training: 24 hours
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, InternetPurchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing National mediaCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchise can be run from home.

    International franchisees required to buy multiple units/master licenses; 10% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

    -

    Expansion Plans

     
    Swisher Hygiene Franchise
    True Rest Franchise
    US Expansion -Yes
    Canada Expansion NoNo
    International Expansion YesYes

    Company Overviews

    About Swisher Hygiene

    Swisher Hygiene was founded in 1983 and began franchising in 1989. The Charlotte, North Carolina-based company has franchise units throughout the United States and internationally. Founded to provide restroom hygiene services, Swisher recently added commercial pest control to its offerings.

    About True Rest

    In 1954, John C. Lilly began experimenting with the mind’s response to "sensory deprivation." The next real step in the evolution of float tanks came in the early 1970s, when the floatation chamber changed from an intimidating laboratory behemoth into the modern-sleek more welcoming pods we know and love today.
    The first float tank center was opened in 1973 in Beverly Hills, California. It spawned a surge in interest in floatation therapy, and paved the way for new centers to open all around the world. Over the next decade, centers saw steady growth and many news and media outlets ran featured stories about the therapy, the tanks, and the medical benefits.
    If the present growth of the industry is any indication, the future of floating is bright. The community of supporters is growing steadily, the industry is advancing, and the practice of floatation therapy is becoming more available to the general public.
    True REST Float Spa is a world's largest float spa brand. With over 78 awarded franchised locations across the country, it is on its way to servicing 1 million floats.
    True REST Float Spa has created a luxury float spa experience in 10 inches of water and one thousand pounds of Epsom salts. Clients float effortlessly in their float suite. Each location is dedicated to providing pain relief, relaxation and better sleep through a 60-minute float session. True REST Float Spa offers monthly memberships programs and packages.

    Veteran Incentives  10% off franchise fee
    "Entrepreneur
    #205 in Franchise 500 for 2020.
    #139 in Franchise 500 for 2021.