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Dara Craft had been working in the marketing and advertising agency when she gave birth to her first child. Wanting to be a stay-at-home mother and still have a career, Craft investigated numerous homebased businesses she could start. In 1993, Craft founded Creation Celebration, a custom printing business. Three years later, the company changed its name to Babies 'N' Bells Inc.
Today, Babies 'N' Bells creates invitations, announcements and thank-you notes for numerous occasions. The company began franchising in 1997.