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Updated RecentlyMilex Complete Auto Care vs Brake King Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Milex Complete Auto Care vs Brake King including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $197,457 - $296,767 | $121,750 - $277,533 |
| Franchise Fee | $35,000 - $45,000 | $50,000 |
| Royalty Fee | 7% | 5% |
| Advertising Fee | 1% | 5% Local 2% Nat'l |
| Year Founded | 1978 | 1966 |
| Year Franchised | 1979 | 0 |
| Term Of Agreement | 20 years | 5 Years +5+5+5 |
| Term Of Agreement | 20 years | 5 Years +5+5+5 |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | On-Site and Classroom Training: During your hands-on training, you'll learn firsthand about how the business works. You'll interface with employees and customers. You'll watch the selling process in action. You become familiar with the business, inside and out. *Proven Business Systems Implementation *Financial Management Training *Lead Generation System Training *Personnel and Safety Systems *Customer Relations Training *Marketing and Sales Development *Business to Business Sales Training and Programs | You will spend 4 weeks worth of training at one of our selected classroom locations. We will introduce you to the history of the company, conduct training on our way of doing business, hold lectures from industry professionals and introduce you to our professional team of vendors who are there to supply you with the best supplies in the automotive business. The Brake King Team will then culminate the training with on-the-job experience at our corporate store. |
| Support | Pre-Opening Support Services: *Site Selection Assistance *Lease Negotiation Assistance *Third Party Financing Relationships (including SBA) *New Business Start-Up Planning Ongoing Support Services and Franchisee Assistance: *Technical Assistance "Hot-Line" *Lead Generation Programs *Supplier Relationships *System Wide Intranet *National Warranty Program *Customer Financing Programs *National Fleet Programs *Human Resources and Personnel Consultation *Custom Designed Computer Software *Business Performance Analysis | *Pre-opening training support *Grand Opening Support *Operational support *Marketing Support |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | A huge part of the Brake King brand is the innovative and aggressive way that we market ourselves. Through television, radio, internet and direct mail, Brake King USA is committed to developing advertising campaigns that are aimed at separating ourselves from the rest of the automotive industry. |
| Operations |
Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Milex Complete Auto Care
Milex has a solid 40 year reputation for providing honest and professional automotive care for a reasonable price.
* Specializing in general automotive repair and maintenance, Milex Services include engine maintenance and repair, brakes, air conditioning, tune-ups, steering and suspension, cooling system, computer diagnostics and more.
* Ranked as one of the top 50 oil change plus chains in National Oil Lube& News.
Veteran Incentives $5,000 off franchise fee
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About Brake King
Sam Hutchison opened Brake King in 1966 on Jefferson Avenue in Newport News, VA. Under Sam's leadership, Brake King quickly grew from 10 to 18 service bays, becoming the largest automotive repair facility in Hampton Roads. Following Sam's passing in 1977, his son Randy took over the business that he had been working in for most of his life. Even though by this time Brake King had become a staple in the Newport News community, Randy set out to mold it into something larger. He added yet 2 more service bays to the already impressive facility and set out on a mission to offer the quickest possible service for the absolute lowest prices. With this business plan in place, over the next 2 decades Brake King became an institution in Southeast Virginia. It is not only known for its quick service and low prices, but for its knowledgeable and friendly technicians who assist the customer throughout the entire repair process. It's this close relationship between the customer and the person that is actually working on their vehicle that truly sets Brake King apart. All of this, along with Brake King's 3 key principles of honesty, integrity, and over the top customer service has allowed Brake King to become the preeminent family owned automotive repair facility in the state of Virginia. Since 1966, Brake King has serviced over 500,000 vehicles from its one location and now currently has 30,000 customers in its growing database. Brake King customers travel from as far south as North Carolina and as far north as Washington DC to experience the difference.