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Below is an in-depth analysis and side-by-side comparison of Milex Complete Auto Care vs Dominion Auto Centers including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $197,457 - $296,767 | $50,000 |
Franchise Fee | $35,000 - $45,000 | $35,000 |
Royalty Fee | 7% | 8% |
Advertising Fee | 1% | $100 per vehicle sold, 2% of service revenue |
Year Founded | 1978 | 2012 |
Year Franchised | 1979 | 2012 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | $2.5K | - |
Business Experience Requirements |
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Experience | Needs to have some background in either auto repair or auto sales. | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | -/- |
Start-up Costs | No/Yes | -/Yes |
Equipment | No/Yes | -/Yes |
Inventory | No/Yes | -/Yes |
Receivables | No/Yes | -/- |
Payroll | No/Yes | -/- |
Training & Support |
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Training | On-Site and Classroom Training: During your hands-on training, you'll learn firsthand about how the business works. You'll interface with employees and customers. You'll watch the selling process in action. You become familiar with the business, inside and out. *Proven Business Systems Implementation *Financial Management Training *Lead Generation System Training *Personnel and Safety Systems *Customer Relations Training *Marketing and Sales Development *Business to Business Sales Training and Programs | Upfront training program, 24/7 online training and operating procedure archive access, social media marketing, event management, lead generation programs, supplier management/development programs, etc, etc. |
Support | Pre-Opening Support Services: *Site Selection Assistance *Lease Negotiation Assistance *Third Party Financing Relationships (including SBA) *New Business Start-Up Planning Ongoing Support Services and Franchisee Assistance: *Technical Assistance "Hot-Line" *Lead Generation Programs *Supplier Relationships *System Wide Intranet *National Warranty Program *Customer Financing Programs *National Fleet Programs *Human Resources and Personnel Consultation *Custom Designed Computer Software *Business Performance Analysis | - |
Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
Operations |
Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) | - |
Expansion Plans |
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US Expansion | Yes | - |
Canada Expansion | No | Yes |
International Expansion | Yes | - |
Milex has a solid 40 year reputation for providing honest and professional automotive care for a reasonable price.
* Specializing in general automotive repair and maintenance, Milex Services include engine maintenance and repair, brakes, air conditioning, tune-ups, steering and suspension, cooling system, computer diagnostics and more.
* Ranked as one of the top 50 oil change plus chains in National Oil Lube& News.
Canada's independent chain of Auto Dealership & Repair shops. Credit solutions for all customers and repair financing now available. Dominion Auto Centres� is Canada's first complete auto centre concept. Used Car/Truck Sales & Finance, Automotive Repair & Service, Tires, Towing Accessories and more! A truly complete concept and franchises are now available coast to coast.