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Updated RecentlyThe Mad Science Group vs KidzArt Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Mad Science Group vs KidzArt including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $74,050 - $110,459 | $22,773 - $39,207 |
| Franchise Fee | $25,000 | $14,900 - $19,900 |
| Royalty Fee | 8% | 8% |
| Advertising Fee | - | 1% |
| Year Founded | 1985 | 1997 |
| Year Franchised | 1995 | 2002 |
| Term Of Agreement | 25 years | 10 years |
| Term Of Agreement | 25 years | 10 years |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | ||
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | No/Yes |
| Start-up Costs | No/Yes | No/Yes |
| Equipment | No/Yes | No/Yes |
| Inventory | No/No | No/Yes |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | - | Classroom Training: 38 hours Additional Training: Webinars, calls |
| Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Regional advertising | Co-op Advertising Ad Templates Social media SEO Website development Email marketing |
| Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 30
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) |
Franchise can be run from home.
Number of employees needed to run franchised unit: 1 - 5
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | No |
| International Expansion | Yes | Yes |
Company Overviews
About The Mad Science Group
As children, brothers Ariel and Ron Shlien loved to create crazy science experiments. As adults, they realized that kids like fun, cool science. So in 1985 they started Mad Science by hosting 'edu-taining' birthday parties featuring scienctific demonstrations.
Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and afterschool programs, community centers and scout programs. The company also provides entertainment for birthday parties, special events, camps and more.
About KidzArt
Shell Herman began developing the concept of KidzArt in 1993, hoping to bringing art programming to kids of all ages after discovering there were no national art enrichment programs available for children. As an "older" mom, Shell was concerned that many schools throughout the country were eliminating the arts and wanted to pave the way by engaging her entrepreneurial spirit, for her young son and for others. As a professional career counselor of 15 years, she also saw the need for artistic individuals to work in an environment that could support their interests and skills and allow them to earn a good living while nourishing their creative spirit. She also wanted children to have the opportunity to experience a confidence-building program that encourages creativity. In 1998, Shell teamed with childhood friend and exhibiting Master Artist, Chris Cruikshank to develop the KidzArt drawing-based fine arts program. Chris' sucessful drawing program was incorporated and KidzArt was franchised in July 2002. KidzArt is a drawing-based fine arts program offering classes, programs, workshops and a variety of creativity-oriented educational programs. KidzArt serves ages 3 1/2 to Senior Citizens (SeniorzArt).