The Mad Science Group vs Baby Power/Forever Kids Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Mad Science Group vs Baby Power/Forever Kids including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
The Mad Science Group Franchise
Baby Power/Forever Kids Franchise
Investment $74,050 - $110,459$105,000 - $135,000
Franchise Fee $25,000$20,000
Royalty Fee 8%5%
Advertising Fee --
Year Founded 19851973
Year Franchised 19951996
Term Of Agreement 25 years10 years
Term Of Agreement 25 years10 years
Renewal Fee -$5K


Business Experience Requirements
 
The Mad Science Group Franchise
Baby Power/Forever Kids Franchise
Experience
  • Industry experience
  • General business experience
  • Marketing skills

  • General business experience
    		•

    Financing Options
     
    The Mad Science Group Franchise
    Baby Power/Forever Kids Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/NoNo/No
    Receivables No/NoNo/No
    Payroll No/NoNo/No

    Training & Support
     
    The Mad Science Group Franchise
    Baby Power/Forever Kids Franchise
    Training --
    Support Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluationsMeetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
    Marketing Co-op advertising, Regional advertisingCo-op advertising, Regional advertising
    Operations Franchise can be run from home.

    5% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3 - 30

    Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators)

    		 0% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 3

    Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators)

    Expansion Plans
     
    The Mad Science Group Franchise
    Baby Power/Forever Kids Franchise
    US Expansion --
    Canada Expansion NoNo
    International Expansion YesNo

    Company Overviews

    About The Mad Science Group

    As children, brothers Ariel and Ron Shlien loved to create crazy science experiments. As adults, they realized that kids like fun, cool science. So in 1985 they started Mad Science by hosting 'edu-taining' birthday parties featuring scienctific demonstrations.

    Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and afterschool programs, community centers and scout programs. The company also provides entertainment for birthday parties, special events, camps and more.

    About Baby Power/Forever Kids

    BabyPower/Forever Kids is today's most progressive and developmentally appropriate exercise and musical parent/child play program. BabyPower has operated successfully in Company owned centers throughout the Northeastern US since 1973. The program has been designed to build confidence and promote child development, communication and parent/child bonding. BabyPower introduces children to new playmates and their most valuable playmates of all: THEIR PARENTS! That is because all BabyPower classes are parent-child interactive. So, when student achieves a breakthrough in sensory awareness, balance or language skills, the parent will actually see it happen! The BabyPower Program is a 10-week, hour long pre-nursery school play program for children and their parents. The course is a systematically designed and consistently adhered to program customized for promoting child development, parent/child communications, play and bonding. Parents participate equally with their children during each one hour session. BabyPower graduates are more prepared to enter daycare and school programs than other children. Our graduates learn to follow direction as they develop a more outgoing personality. Graduates are more adjusted toward interacting with others, thus paving the way for the development of life long friendships and excellent learning behavioral skills.The Forever Kids Programs at Baby Power were designed to develop the second phase in a child's development. Through arts and crafts, cooking, theme classes, gym play and science experiments, fine motor skills, hand-eye coordination, and self expression are culitvated while using creativity to have FUN.
     
     
          Target market (Baby Power programs) not commonly targeted by other child-focused businesses (6 mos - 3 years old) (Forever Kids programs 3 years to six years)
          Lifestyle business - flexible class schedule
          Uncommon support from founder as new franchise is ramping up Evolving programs for children - multi-faceted programs challenging the emotional, intellectual and physical aspects of children; programs evolve as child grows
          Parent-child enrichment programs - parents involved in child’s experience
          Flexible hands-on or hands-off managerial approach
          Six revenue streams: Baby Power Programs,( 6 mo - 3 years) Forever Kids Programs (3 years - 6 years) Birthday Parties, Open Gym, Two Hour Drop Off Programs 3-6 years, Preschool enrichment program, and Products (music, toys and coloring books)