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Below is an in-depth analysis and side-by-side comparison of The Mad Science Group vs The Whole Child Learning Company including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $74,050 - $110,459 | $32,600 - $38,800 |
Franchise Fee | $25,000 | $17,500 |
Royalty Fee | 8% | 7% |
Advertising Fee | - | 1% |
Year Founded | 1985 | 1996 |
Year Franchised | 1995 | 1999 |
Term Of Agreement | 25 years | 5 years |
Term Of Agreement | 25 years | 5 years |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/No |
Start-up Costs | No/Yes | Yes/No |
Equipment | No/Yes | Yes/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations |
Marketing | Co-op advertising, Regional advertising | Co-op advertising, Regional advertising |
Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 30
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
As children, brothers Ariel and Ron Shlien loved to create crazy science experiments. As adults, they realized that kids like fun, cool science. So in 1985 they started Mad Science by hosting 'edu-taining' birthday parties featuring scienctific demonstrations.
Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and afterschool programs, community centers and scout programs. The company also provides entertainment for birthday parties, special events, camps and more.
Noticing a lack of quality computer education programs for children, husband and wife Matt and Lindsay Barron founded The Whole Child Learning Co. in San Marcos, Texas, in 1996. Combining Lindsay's teaching experience with Matt's sales and marketing experience, they sold their computer education service to preschools, day-care centers and after-school programs.
In 1997, they changed the company's name to The Whole Child Learning Co. to reflect its expanded curriculum, including martial arts and physical movement classes. The company began franchising in 1999.
Seeking new franchisees in the following regions: U.S.A., Asia, Australia/New Zealand, Middle East, Europe (Eastern), Europe (Western), Central America, Canada, South America, Mexico