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Below is an in-depth analysis and side-by-side comparison of The Mad Science Group vs Kinderdance including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $74,050 - $110,459 | $18,100 - $46,750 |
Franchise Fee | $25,000 | $15,000 - $40,000 |
Royalty Fee | 8% | 6-12% |
Advertising Fee | - | 3% |
Year Founded | 1985 | 1979 |
Year Franchised | 1995 | 1985 |
Term Of Agreement | 25 years | 10 years |
Term Of Agreement | 25 years | 10 years |
Renewal Fee | - | 10% of current fee |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | Yes/Yes |
Start-up Costs | No/Yes | No/No |
Equipment | No/Yes | No/No |
Inventory | No/No | No/No |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | Classroom Training: 44 hours Additional Training: Annual continuing education conference |
Support | Newsletter, Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
Marketing | Co-op advertising, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
Franchise can be run from home. 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 30
Absentee ownership of franchise is NOT allowed. (95% of current franchisees are owner/operators) |
Franchise can be run from home. 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 1 - 2
Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | Yes | Yes |
As children, brothers Ariel and Ron Shlien loved to create crazy science experiments. As adults, they realized that kids like fun, cool science. So in 1985 they started Mad Science by hosting 'edu-taining' birthday parties featuring scienctific demonstrations.
Franchising began in 1995, with initial franchises in Florida and Toronto, and now has franchises worldwide offering educational demonstrations to preschools, in-class and afterschool programs, community centers and scout programs. The company also provides entertainment for birthday parties, special events, camps and more.
Kinderdance is the original developmental Dance, Motor Skills, Gymnastics, Music and Fitness Programs that combine academic readiness skills specifically designed for children 15 months to 12. When founder Carol Kay Harsell's dance studio tripled in size in a matter of months, she wondered why her preschool dance program enrollment wasn't growing as well. After discussing the matter with CFO Bernard Friedman, Harsell realized the problem was that many young children were in child-care centers and preschools. When Friedman suggested they take their program to
where the children were, the concept for Kinderdance International was born. Within 30 days Harsell had 60 children from a local child-care center enrolled; within six months, she was marketing to the entire Phoenix area, offering on-site instruction to more than 30 child-care centers in the area. Franchisees offer Kinderdance's innovative 'education through dance' programs to thousands of children across North America, teaching at YMCAs, churches, public and private school systems, military bases and community centers, in addition to preschools and child-care centers.