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Below is an in-depth analysis and side-by-side comparison of Express Mart vs Street Corner including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $86,200 - $361,000 | $122,300 - $657,300 |
Franchise Fee | $15,000 | $30,000 |
Royalty Fee | 4% | 5% |
Advertising Fee | - | $899/year |
Year Founded | 1975 | 1988 |
Year Franchised | 1990 | 1995 |
Term Of Agreement | 10 years | 7-10 years |
Term Of Agreement | 10 years | 7-10 years |
Renewal Fee | - | $5K |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/Yes | No/No |
Payroll | No/Yes | No/No |
Training & Support |
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Training | Available at headquarters | - |
Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | At the Street Corner corporate offices, the staff provides rigorous training and support programs and assists franchisees with every aspect of store merchandising and operation. Programs include assistance with site selection, lease negotiation, and initial training and continuous guidance in promotion, purchasing, bookkeeping, inventory control, stocking and display. Assistance in site identification & store design Initial training in operations, merchandising and customer service Ongoing operational and promotional support and consultation Ongoing development of new procedures, products and sourcing Systemwide communications |
Marketing | Co-op advertising, Ad slicks, Regional advertising | Ad slicks, National media, Regional advertising |
Operations |
Absentee ownership of franchise is allowed. (33% of current franchisees are owner/operators) |
20% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | - |
Canada Expansion | No | No |
International Expansion | Yes | No |
Express Mart, founded in 1975 by Frank Borer, has locations in strip malls and gas stations across the northeastern United States. The company is involved in co-branding partnerships with McDonald's, Wendy's, Domino's Pizza, Subway and Dunkin' Donuts, as well as local partnerships with Jreck Subs and Mark's Pizza.