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Updated RecentlyExpress Mart vs Marvelous Market Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Express Mart vs Marvelous Market including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $86,200 - $361,000 | $200,000 - $399,000 |
| Franchise Fee | $15,000 | $25,000 |
| Royalty Fee | 4% | - |
| Advertising Fee | - | - |
| Year Founded | 1975 | - |
| Year Franchised | 1990 | - |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Available at headquarters | - |
| Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | - |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | - |
| Operations |
Absentee ownership of franchise is allowed. (33% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | - | - |
| Canada Expansion | No | No |
| International Expansion | Yes | No |
Company Overviews
About Express Mart
Express Mart, founded in 1975 by Frank Borer, has locations in strip malls and gas stations across the northeastern United States. The company is involved in co-branding partnerships with McDonald's, Wendy's, Domino's Pizza, Subway and Dunkin' Donuts, as well as local partnerships with Jreck Subs and Mark's Pizza.
About Marvelous Market
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Established in 1990, Marvelous Market is the defining standard in gourmet grab-and-go convenience food retailing. Today, Marvelous Market has embarked on an aggressive expansion strategy to secure our position throughout the Washington, DC metropolitan market. By offering better, healthier, faster food, the Marvelous Market franchise system capitalizes on the growing trends of rising household income and tastes, and declining leisure time