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Updated RecentlyExpress Mart vs Farm Stores Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Express Mart vs Farm Stores including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $86,200 - $361,000 | $230,000 - $571,700 |
| Franchise Fee | $15,000 | $25,000 |
| Royalty Fee | 4% | 5% |
| Advertising Fee | - | 1% |
| Year Founded | 1975 | 1957 |
| Year Franchised | 1990 | 2015 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | - | *Previous Business or Managerial Experience *Good people Skills *Retail Experience *Ability to follow a proven system *Your fundability factor |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Available at headquarters | We offer comprehensive onsite training and support. Building up to your Grand Opening, we’ll teach you and your employees everything you need to know to successfully operate your store. After the Grand Opening, you’ll always have ongoing support to help you run your business efficiently. On-The-Job Training: 18 hours Classroom Training: 40 hours |
| Support | Meetings, Grand opening, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | We'll help you decide if opening a new location or buying an existing Farm Stores is right for you. From there, we'll help you iron out all of the specifics, including zoning details, so you can move forward in the right direction. Training & Support. Research & Development. Distribution. Marketing & New Customer Acquisition. Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | We are developing a marketing program that uses state-of-the-art technologies such as blogs, web presence, targeted research, and social media to generate sales and acquire new customers. We handle all of the web promotions and marketing so franchisees can focus on the day-to-day operations. Co-op Advertising |
| Operations |
Absentee ownership of franchise is allowed. (33% of current franchisees are owner/operators) | We would prefer that our single-unit franchisees are hands-on owner operators. However, we understand that, especially in a multi-unit scenario, other managers will be required. We just ask that these managers exhibit the same level of hands-on dedication that an owner would. Farm Stores headquarters will train your managers according to our standards. Absentee Ownership Allowed Number of Employees Required to Run: 6 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About Express Mart
Express Mart, founded in 1975 by Frank Borer, has locations in strip malls and gas stations across the northeastern United States. The company is involved in co-branding partnerships with McDonald's, Wendy's, Domino's Pizza, Subway and Dunkin' Donuts, as well as local partnerships with Jreck Subs and Mark's Pizza.
About Farm Stores
Even if you didn't grow up loving the iconic Farm Stores brand, we'll show you how much there is to love about the ground-floor Farm Stores franchise opportunity. We say "ground-floor" because although Farm Stores has been around since 1957, this is the first time the franchise opportunity is being offered. In other words, your timing is fantastic!
If you're intrigued by the customer loyalty, brand recognition, quality and convenience of this ground-floor franchise opportunity, let us tell you more about what makes our franchise different.
At the end of the day, Farm Stores sells something that no one in the world has enough of: TIME.
We make life easier and more convenient for busy families and that's something that will never go out of style. In fact, our model has been relevant for more than 60 years - and we're just getting started.
Here are just a few of the advances we're making to help our franchisees succeed well into the future:
*Video Wall Marketing Technology
*Loyalty & Rewards Programs
*Text & Email Marketing Services
*Online Ordering & Mobile Payment
*iPhone and Android Apps
*"Green" Technology and Best Practices
*Fully Integrated Cloud-based POS System
*Local Support (Area Developer)
*National Distribution & Purchasing Power
*Upgraded Equipment for Fast, Quality Production
As our customers' needs continue to evolve, so too will we. You can guarantee that if something comes along that makes our process easier or more efficient, we will make the investment. In fact, that's one of the great things about being a Farm Stores franchisee:
you have a built-in R&D department working for you year-round.