Baja Sol Tortilla Grill vs Chipotle Mexican Grill Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Baja Sol Tortilla Grill vs Chipotle Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
	Baja Sol Tortilla Grill Franchise	Chipotle Mexican Grill Franchise
Investment	$230,000 - $1,203,000	N/A
Franchise Fee	$25,000	N/A
Royalty Fee	5%	-
Advertising Fee	3%local, 1.5%nat'l	-
Year Founded	1995	1993
Year Franchised	1995	-
Term Of Agreement	10 years	-
Term Of Agreement	10 years	-
Renewal Fee	$10000	-
Business Experience Requirements
	Baja Sol Tortilla Grill Franchise	Chipotle Mexican Grill Franchise
Experience	-	-
Financing Options
	Baja Sol Tortilla Grill Franchise	Chipotle Mexican Grill Franchise
	In-House/3rd Party	In-House/3rd Party
Franchise Fees	No/Yes	-/-
Start-up Costs	No/Yes	-/-
Equipment	No/Yes	-/-
Inventory	No/Yes	-/-
Receivables	No/Yes	-/-
Payroll	No/Yes	-/-
Training & Support
	Baja Sol Tortilla Grill Franchise	Chipotle Mexican Grill Franchise
Training	-	-
Support	Grand opening, Field operations/evaluations	-
Marketing	Co-op advertising	-
Operations	33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)	-
Expansion Plans
	Baja Sol Tortilla Grill Franchise	Chipotle Mexican Grill Franchise
US Expansion	Yes	-
Canada Expansion	No	No
International Expansion	No	No

Company Overviews

About Baja Sol Tortilla Grill

Baja Sol Tortilla Grill capitalizes on today's consumers' maturing tastes within the fast-casual market. It combines the need for speed of service with healthy products that taste good. Baja Sol Tortilla Grill is about fresh food fast. Microwaves? Not here! Lard? No thanks! MSG? No way! Tortillas made fresh right before the consumer's eyes. Fresh produce. Real chicken breasts. Salsas made fresh daily. Menu items prepared to order, in a clean, contemporary facility. Baja Sol Tortilla Grill delivers all of this and more to a public searching for alternatives to the traditional quick-service market segment.

About Chipotle Mexican Grill

We have been informed by Chipotle that they are Currently Not Seeking Franchisees

Founded by Steve Ells in 1993, Chipotle Mexican Grill is a Colorado-based chain of restaurants specializing in gourmet burritos and tacos. It is famous for its chunky guacamole, for its large burritos, and for being one of the first successful chains in the newer category of fast-casual dining establishment. Chipotle has an emphasis on quality, which results in slightly higher prices than other traditional fast food chains. Our menu is intentionally simple. By focusing on just a few menu items, we can concentrate our effort on doing a few things very well. We believe that by focusing on the details of quality, service and the Chipotle experience, we'll be able to bring great food and our vision to new customers and keep existing customers coming back. We believe that consumers' increasing concern about the food they eat will foster demand for higher-quality foods. We believe this, in turn, will attract the interest and capital investment of larger farms and suppliers, and help us make our food more accessible, although we'll continue to balance our interest in advancing "food with integrity" with our desire to provide great food at reasonable prices.