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Below is an in-depth analysis and side-by-side comparison of Sweet Nel's vs Happy Joe's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $354,000 - $539,000 | $24,470 - $1,030,625 |
Franchise Fee | $35,000 | $15,000 - $17,000 |
Royalty Fee | 5% | 4.5%-5% |
Advertising Fee | 2% | 1.5% |
Year Founded | 2015 | 1972 |
Year Franchised | 2015 | 1973 |
Term Of Agreement | - | 15 years |
Term Of Agreement | - | 15 years |
Renewal Fee | - | 10% of fee or $2K |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees. | On-The-Job Training: 300 hours Classroom Training: 40 hours |
Support | A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations. | Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
Marketing | We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis. | Co-op Advertising Ad Templates Regional Advertising Social media Website development Email marketing Loyalty program/app |
Operations | We do not allow multiple shop ownership at this time. |
33% of all franchisees own more than one unit Number of employees needed to run franchised unit: 45 Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
We are developing a small, limited number of "Sweet Nel's" franchises in the Philadelphia area. Although we could open more, it is our philosophy to open fewer cafes and locate them in very high profile, magnet locations in and around Philadelphia. Franchisees are extensively screened, exhaustively trained and provided with an exceptional degree of guidance and support from the Sweet Nel's franchise organization.
Lawrence Joseph Whitty had worked in the bakery business for years before becoming an assistant manager at a Shakey's pizzeria. He decided to combine his baking skills with the experience he had gained from working at a pizza restaurant, where he would often hear families decide to go out for ice cream for dessert. Combining pizza and ice cream, Whitty opened the first Happy Joe's Pizza & Ice Cream Parlor in East Davenport, Iowa, in 1972. His signature item was the Happy Joe's Special, a pizza with Canadian bacon and sauerkraut that Whitty created from leftovers in his mother's kitchen. After a franchisee suggested adding tacos to the menu, Whitty created the restaurant's best-selling product, the Taco Pizza.
Seeking new franchisees in the following regions/states: