Sweet Nel's vs Ben & Jerry's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sweet Nel's vs Ben & Jerry's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Sweet Nel's Franchise
Ben & Jerry's Franchise
Investment $354,000 - $539,000$152,200 - $546,800
Franchise Fee $35,000$16,000 - $37,000
Royalty Fee 5%3%
Advertising Fee 2%4%
Year Founded 20151978
Year Franchised 20151981
Term Of Agreement -10 years
Term Of Agreement -10 years
Renewal Fee -50% of then current fee


Business Experience Requirements
 
Sweet Nel's Franchise
Ben & Jerry's Franchise
Experience -
  • Are socially conscious, and active in your community.
  • Are passionate about operating an ethical, responsible business.
  • Will apply your full-time best efforts to the business.
  • Have at least two years of business management experience with P&L responsibility.
  • Have excellent business acumen, project management skills, and the ability to build and execute a business plan.
  • Are systems-oriented, and understand and value a franchise system.
  • Have the ability to recruit, train, and motivate staff, according to our standards.
  • Have a competitive drive and are committed to succeed, with realistic expectations.
  • Demonstrate honesty, integrity and humility and are a team player.
  • Possess strong interpersonal and communication skills and are fluent in English.
  • Know how to use a computer and apply technology.
  • Have a college degree or higher (preferred).
  • Have a strong credit history and a minimum net worth of $350,000, with $100,000 in liquidity (cash and securities, not including retirement accounts).
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    Financing Options
     
    Sweet Nel's Franchise
    Ben & Jerry's Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/NoNo/Yes
    Start-up Costs No/NoNo/Yes
    Equipment No/NoNo/Yes
    Inventory No/NoNo/Yes
    Receivables No/NoNo/Yes
    Payroll No/NoNo/Yes

    Training & Support
     
    Sweet Nel's Franchise
    Ben & Jerry's Franchise
    Training 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees.We’ve got a great recipe for operating a scoop shop, and a world-class team to provide “scoop-to-nuts” expertise. We guide you every step of the way, beginning with your search for the right location, to training, to marketing, and to ongoing operational support for the life of your business. On-The-Job Training: 24 hours Classroom Training: 35 hours
    Support A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations.Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
    Marketing We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis.Ad Templates National Media Regional Advertising Social media Website development Email marketing
    Operations We do not allow multiple shop ownership at this time. 75% of all franchisees own more than one unit

    Absentee ownership of franchise is NOT allowed.

    Expansion Plans
     
    Sweet Nel's Franchise
    Ben & Jerry's Franchise
    US Expansion YesNo
    Canada Expansion NoNo
    International Expansion NoNo

    Company Overviews

    About Sweet Nel's

    We are developing a small, limited number of "Sweet Nel's" franchises in the Philadelphia area. Although we could open more, it is our philosophy to open fewer cafes and locate them in very high profile, magnet locations in and around Philadelphia. Franchisees are extensively screened, exhaustively trained and provided with an exceptional degree of guidance and support from the Sweet Nel's franchise organization.

    About Ben & Jerry's

    Ben & Jerry's is named for its founders, Ben Cohen and Jerry Greenfield, who grew up together in Merrick, Long Island. In 1978, they took a $5 correspondence course on ice-cream-making, then leased an old gas station building in Burlington, Vermont to open their first ice cream shop.  Ben & Jerry’s has over 580 franchised ice cream scoop shops and PartnerShops worldwide. We have over 350 scoop shops in the United States and over 350 scoop shops Internationally.

    Seeking new franchise units in Arizona, California, Colorado, Delaware, Florida, Georgia, Hawaii, Illinois, Kansas, Massachusetts, Maryland, Maine, North Carolina, New Jersey, New York, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Utah, Virginia, Wisconsin, Australia/New Zealand, Canada and Western Europe.

    ""    "Entrepreneur

    #63 in Franchise 500 for 2020.
    #138 in Franchise 500 for 2021.