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Below is an in-depth analysis and side-by-side comparison of Sweet Nel's vs Baskin-Robbins including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $354,000 - $539,000 | $123,952 - $558,830 |
Franchise Fee | $35,000 | $12,500 - $25,000 |
Royalty Fee | 5% | 5.9% |
Advertising Fee | 2% | 5% |
Year Founded | 2015 | 1945 |
Year Franchised | 2015 | 1948 |
Term Of Agreement | - | - |
Term Of Agreement | - | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | No/Yes |
Start-up Costs | No/No | No/Yes |
Equipment | No/No | No/Yes |
Inventory | No/No | No/Yes |
Receivables | No/No | No/Yes |
Payroll | No/No | No/Yes |
Training & Support |
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Training | 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees. | On-The-Job Training: 2.5 weeks Classroom Training: 2.5 weeks |
Support | A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations. | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis. | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations | We do not allow multiple shop ownership at this time. |
Absentee ownership of franchise is NOT allowed. |
Expansion Plans |
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US Expansion | Yes | Yes |
Canada Expansion | No | No |
International Expansion | No | Yes |
We are developing a small, limited number of "Sweet Nel's" franchises in the Philadelphia area. Although we could open more, it is our philosophy to open fewer cafes and locate them in very high profile, magnet locations in and around Philadelphia. Franchisees are extensively screened, exhaustively trained and provided with an exceptional degree of guidance and support from the Sweet Nel's franchise organization.
As a teenager in the 1930s, Irv Robbins managed an ice cream shop in Tacoma, Washington. Bored with serving traditional flavors like chocolate and vanilla, Robbins began experimenting, mixing fruit and candies into the ice cream. After serving in World War II, Robbins bought an ice cream parlor in Glendale, California. Three years later, he convinced his brother-in-law, Burt Baskin, to join the business. The two men flipped a coin to see whose name would go first on the sign. Baskin won, and in 1945, Baskin-Robbins was born. Today, Baskin-Robbins has locations in more than 50 countries, each serving the company's famous 31 flavors of ice cream as well as frozen yogurt, sherbet, cakes and drinks. Baskin-Robbins is a subsidiary of Allied Domecq, parent company of Dunkin' Donuts and Togo's. Franchisees may operate combination stores, co-branding Baskin-Robbins with either Dunkin' Donuts or Togo's.