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Updated RecentlySweet Nel's vs MaggieMoo's Ice Cream & Treatery Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Sweet Nel's vs MaggieMoo's Ice Cream & Treatery including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $354,000 - $539,000 | $225,000 - $375,000 |
| Franchise Fee | $35,000 | $33,000 |
| Royalty Fee | 5% | 6% |
| Advertising Fee | 2% | - |
| Year Founded | 2015 | 1996 |
| Year Franchised | 2015 | 1997 |
| Term Of Agreement | - | 10 years |
| Term Of Agreement | - | 10 years |
| Renewal Fee | - | $5K |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | No/No |
| Start-up Costs | No/No | No/No |
| Equipment | No/No | No/No |
| Inventory | No/No | No/No |
| Receivables | No/No | No/No |
| Payroll | No/No | No/No |
Training & Support |
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| Training | 2 weeks of intensive training from the most basic of shop functions to the most comprehensive management techniques necessary to run the Sweet Nel's business. Training is ongoing for both you and your employees. | - |
| Support | A Sweet Nel's consultant will guide you through every phase of development and, eventually, to help you open your shop. After shop construction, and for the 2-weeks prior to grand opening, we will assist in setting up your Sweet Nel's Shop. Sweet Nel's franchisees are provided with a Field Service Consultant on-call to answer questions and to provide support. They will visit on a regular basis and have an in-depth meeting about how things are going and to offer suggestions and evaluations. | Newsletter, Meetings, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | We support you with the tools you need to take advantage of promotional opportunities and create new programs on an ongoing basis. | Co-op advertising, Ad slicks |
| Operations | We do not allow multiple shop ownership at this time. |
International franchisees required to buy multiple units/master licenses; 65% of all franchisees own more than one unit Number of employees needed to run franchised unit: 12 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | No |
| International Expansion | No | Yes |
Company Overviews
About Sweet Nel's
We are developing a small, limited number of "Sweet Nel's" franchises in the Philadelphia area. Although we could open more, it is our philosophy to open fewer cafes and locate them in very high profile, magnet locations in and around Philadelphia. Franchisees are extensively screened, exhaustively trained and provided with an exceptional degree of guidance and support from the Sweet Nel's franchise organization.
About MaggieMoo's Ice Cream & Treatery
We are currently expanding nationwide, but have approved sites and immediate opportunities in the following areas of the country: Cincinnati, OH Simpsonsville, SC Charleston, SC Oklahoma City, OK Boise, ID NY Metro Northern Virginia Topeka, KS Call 1-800-524-6444 for more information about these areas.