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Updated RecentlyTaco Del Mar vs Rusty Taco Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Taco Del Mar vs Rusty Taco including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $146,000 - $294,000 | $529,817 - $796,325 |
| Franchise Fee | $15,000 - $23,000 | $25,000 |
| Royalty Fee | 6% | 6% - 4% |
| Advertising Fee | - | 1%local |
| Year Founded | 1992 | 2010 |
| Year Franchised | 1996 | 2011 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $5K | - |
Business Experience Requirements |
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| Experience | - | *Liquid Capital of $450,000 + ($150,000 per restaurant) *Existing banking relationship that works with your current restaurant operation *Financial qualifications may vary due to location *Average Initial Investment is $350,000 |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/- |
| Start-up Costs | No/No | -/- |
| Equipment | No/No | -/- |
| Inventory | No/No | -/- |
| Receivables | No/No | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | - | The franchise partner will be responsible for attending a 4 week training program in Dallas, Texas. The goal is to provide you the knowledge and tools to operate a great Rusty Taco restaurant. |
| Support | Internet, Security/safety procedures, Field operations/evaluations | *Support in areas of great people development, operational excellence, and assisting franchisees with their financial fundamentals *Assist you in building on your operational foundation *All products will be sourced from a local distributor. Rusty Taco will ensure all products meet our quality standards and specifications. |
| Marketing | Co-op advertising, Regional advertising | - |
| Operations |
25% of all franchisees own more than one unit
Absentee ownership of franchise is NOT allowed. | *Own and operate a minimum of 3 Rusty Taco restaurants |
Expansion Plans |
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| US Expansion | Yes | - |
| Canada Expansion | No | - |
| International Expansion | Yes | - |
Company Overviews
About Taco Del Mar
Taco Del Mar is a fast-casual restaurant chain that specializes in
coastal Mexican cuisine. It first opened in Seattle, WA over 25 years
ago, and currently has locations across the U.S. and Canada. High Bluff
Capital acquired Taco Del Mar in July 2018.
We work for youTaco Del Mar believes that great franchise partnerships create great successes. We have built our organization in order to develop positive and profitable relationships with our franchisees.
* We begin each day focused on franchise profitability.
* We strive to be the best franchisor in the food industry.
* We understand the value of creating a concept that is quick and easy to replicate.
* We developed our system to return the highest ROI to the franchisee in the shortest time.
* We know that a profitable franchise system drives corporate profitability, not the other way around.
* We embrace new ideas.
* We believe in you.
About Rusty Taco
Rusty Taco is a very straightforward idea.
◦Offer a simple menu of tasty and authentic tacos prepared fresh every day, using many of the cooking techniques found in Mexican kitchens.
◦Serve the food quickly in a unique and fun atmosphere in a variety of locations and among all demographics
◦Become a fun part of the community, a local hang out, and not just another typical chain restaurant.
Rusty Taco is unique in the market. Folks gotta' eat, and Rusty Taco is going to feed them.
◦Low start up cost with a proven potential for high sales. Rusty Taco is a low risk business.
◦Taco demand is swelling because it is a fast, inexpensive meal of quality ingredients
◦Menu board concepts offer low labor costs and good food value.
◦Rusty Taco is a smart choice in the current economy because it attracts diners of all disposable income levels.
Available Markets
Rusty Taco is expanding rapidly across the United States with experienced multi-unit operators.
The total investment necessary to develop a Rusty Taco® Restaurant
ranges from $529,817 to $796,325. This includes $25,000 that must be
paid to the franchisor or affiliate.
The total investment necessary to begin operation under a Development Agreement
is $52,000 to $145,500.
This includes $50,000 to $137,500 that must be paid
to the franchisor or affiliate.