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Below is an in-depth analysis and side-by-side comparison of Lentz U.S.A. Service Centers vs Merlin 200000 Mile Shops including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $114,000 - $130,000 | $183,600 - $315,900 |
Franchise Fee | $20,000 | $26,000 - $30,000 |
Royalty Fee | to 7% | 4.9-6.9% |
Advertising Fee | - | - |
Year Founded | 1983 | 1975 |
Year Franchised | 1989 | 1975 |
Term Of Agreement | 10 years | 20 years |
Term Of Agreement | 10 years | 20 years |
Renewal Fee | 25% of original fee | - |
Business Experience Requirements |
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Experience | ||
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/Yes | No/Yes |
Start-up Costs | No/Yes | No/Yes |
Equipment | No/Yes | No/Yes |
Inventory | No/Yes | No/Yes |
Receivables | No/No | No/No |
Payroll | No/No | No/No |
Training & Support |
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Training | - | - |
Support | Newsletter, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
Marketing | Ad slicks | Co-op advertising, Ad slicks, Regional advertising |
Operations |
40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 4 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | No |
International Expansion | No | No |
For over 40 years, Lentz USA has been providing the highest quality automotive service to Michigan residents. Lentz USA can help you with new brakes, oil change, new mufflers, shocks, upgraded struts, and more. Simply, we want to be your complete auto service center! We have earned the trust of hundreds of satisfied customers.
Merlin is an upscale "under the car" service opportunity which specializes in exhaust, brakes, ride control, suspension & steering, and oil/lubrication services. As a full service business format franchise, Merlin's provides a 90% turnkey state-of-the-art facility, comprehensive training, aggressive marketing programs, and ongoing support.