Wienerschnitzel vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wienerschnitzel vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Wienerschnitzel Franchise
The Counter Franchise
Investment $303,600 - $1,443,000$711,133 - $1,939,750
Franchise Fee $10,000 - $32,000$35,000
Royalty Fee 5%6%
Advertising Fee 1%2%
Year Founded 19612003
Year Franchised 19652005
Term Of Agreement 20 years-
Term Of Agreement 20 years-
Renewal Fee $1.3K per year-


Business Experience Requirements
 
Wienerschnitzel Franchise
The Counter Franchise
Experience
  • Industry experience
  • General business experience
    		• -

    Financing Options
     
    Wienerschnitzel Franchise
    The Counter Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/No-/Yes
    Equipment No/Yes-/Yes
    Inventory No/No-/Yes
    Receivables No/No-/-
    Payroll No/No-/-

    Training & Support
     
    Wienerschnitzel Franchise
    The Counter Franchise
    Training On-The-Job Training: 336 hours Classroom Training: 48 hours Additional Training: At training store On-The-Job Training: 964 hours Classroom Training: 164 hours
    Support Purchasing Co-ops Newsletter Meetings/Conventions Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet PlatformNewsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Email marketing Loyalty program/appCo-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
    Operations Franchisees required to buy multiple units/master licenses; 50% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators)

    		 Absentee Ownership Allowed

    Expansion Plans
     
    Wienerschnitzel Franchise
    The Counter Franchise
    US Expansion Yes-
    Canada Expansion No-
    International Expansion Yes-

    Company Overviews

    About Wienerschnitzel

    Der fun since 1961! That's when founder, John Galardi, opened the first "Der Wienerschnitzel" on Pacific Coast Highway in southern California. Always family owned and operated, the Galardi Group, Inc., prides itself in treating franchise partners as family. We always encourage new ideas and feedback in helping us grow together. You want quality food, customer value and profits too? How about a simplistic menu, lower food costs and ease of execution? Add vast open markets for real estate, world-class training and support, and unique "visionary" marketing and you have the recipe for a successful business.

    Veteran Incentives  25% off franchise fee
    "Entrepreneur
    #87 in Franchise 500 for 2020.
    #125 in Franchise 500 for 2021.


    About The Counter

    Our premium build-your-own burger experience offers over 312,000+ combinations, a modern industrial design and unique beers and wines. gourmet hamburger franchise franchising Featured in GQ magazine as "One of the 20 Hamburgers to eat before you die" and "Best Burger" on OPRAH, we are awarding area development agreements throughout the USA to multi-unit operators that qualify. We have more than 75+ stores currently in development throughout the U.S. We're looking for franchisees that would only consider a Custom Built Life by investing in a spirited brand that reflects a part of who you are and what you believe in. Join our effort to own the premium gourmet burger segment and let's have a good time doing it.

    The total investment necessary to begin operation of The Counter franchise ranges from $724,133 to $1,939,750 for a traditional restaurant franchise and between $711,133 to $1,924,750 for a non-traditional restaurant. This includes $38,000 to $47,500 for a traditional and $25,000 to $32,500 for a
    non-traditional restaurant that must be paid to the franchisor or its affiliate.
    Veteran Incentives 20% off franchise fee