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Below is an in-depth analysis and side-by-side comparison of Wingate by Wyndham vs Red Lion Hotels and Inns including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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Investment | $375,465 - $10,816,446 | $8,431,750 - $36,598,000 |
Franchise Fee | $36,000 - $40,500 | $40,000 - $75,000 |
Royalty Fee | 4.5% | 5% |
Advertising Fee | 4% | 3.5% |
Year Founded | 1995 | 1959 |
Year Franchised | 1995 | 1999 |
Term Of Agreement | 20 years | - |
Term Of Agreement | 20 years | - |
Renewal Fee | - | - |
Business Experience Requirements |
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Experience | - | - |
Financing Options |
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In-House/3rd Party | In-House/3rd Party | |
Franchise Fees | No/No | -/- |
Start-up Costs | Yes/No | -/- |
Equipment | Yes/No | Yes/- |
Inventory | Yes/No | -/- |
Receivables | Yes/No | -/- |
Payroll | Yes/No | -/- |
Training & Support |
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Training | Regional workshops | On-The-Job Training: Optional Classroom Training: Optional |
Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform |
Marketing | Co-op advertising, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
Operations |
International franchisees required to buy multiple units/master licenses; 5% of all franchisees own more than one unit Number of employees needed to run franchised unit: 15 - 20
Absentee ownership of franchise is allowed. | - |
Expansion Plans |
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US Expansion | - | Yes |
Canada Expansion | No | - |
International Expansion | Yes | Yes |
Wingate by Wyndham is the brand that is "Worked For Business". The brand propelled an all-new development inn network in 1996 to offer luxuries and administrations that make life out and about more beneficial. Comprehensive valuing supported by the Wingate by Wyndham 100% Satisfaction Guarantee separates our inn from different chains. Visitors can expect rooms outlined absolutely around their business needs with home-like luxuries from time to time found in mid-advertise properties. Our inn administrators have observed the brand to be a strong speculation with much more open door as the chain grows every year. Our determined duty to detail guarantees that Wingate by Wyndham will be the business voyager's decision for first and rehash remains. Our key development arrange concentrates on focus city activities and energizes advancement in prominent corporate markets. As a Wingate by Wyndham franchisee, you'll access our cutting edge focal reservations framework, broad, exhaustive preparing, an unrivaled visitor fulfillment following instrument and a committed, trustworthy bolster staff. You'll likewise receive the rewards of taking an interest in Wyndham Rewards, the world's biggest lodging rewards program* and along our engaged national promoting endeavors.
Results Oriented. Growth Driven.
With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels.
Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience.
More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems.
With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty.