ShapeXpress vs OrangeTheory Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of ShapeXpress vs OrangeTheory Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
ShapeXpress Franchise
OrangeTheory Fitness Franchise
Investment $89,500 - $152,000$608,172 - $1,800,322
Franchise Fee $20,000$59,500
Royalty Fee Varies8%
Advertising Fee -2%
Year Founded 20022010
Year Franchised 20032010
Term Of Agreement 10 years10 years
Term Of Agreement 10 years10 years
Renewal Fee $2.5K-


Business Experience Requirements
 
ShapeXpress Franchise
OrangeTheory Fitness Franchise
Experience
  • Marketing skills
  • Sales skills, previous employee supervision skills
    		• $150K liquidity, $500K net worth, business experience, team builder, outgoing demeanor

    Financing Options
     
    ShapeXpress Franchise
    OrangeTheory Fitness Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/No-/Yes
    Start-up Costs No/Yes-/Yes
    Equipment No/Yes-/Yes
    Inventory No/Yes-/Yes
    Receivables No/No-/Yes
    Payroll No/Yes-/Yes

    Training & Support
     
    ShapeXpress Franchise
    OrangeTheory Fitness Franchise
    Training OngoingOn-The-Job Training: 3.3 hours Classroom Training: 58.25 hours Additional Training: E-learning
    Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluationsNewsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
    Marketing Co-op advertising, Ad slicks, Regional advertising

    Co-op advertising, Ad slicks, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses

    Number of employees needed to run franchised unit: 3 - 4

    Absentee ownership of franchise is allowed. (35% of current franchisees are owner/operators)

    		Manual provided Number of Employees Required to Run: 8 - 11

    Expansion Plans
     
    ShapeXpress Franchise
    OrangeTheory Fitness Franchise
    US Expansion -Yes
    Canada Expansion NoYes
    International Expansion NoYes

    Company Overviews

    About ShapeXpress

    NO LONGER FRANCHISING

    Proven results for members AND franchisees! Join our success in the $14.8 billion fitness industry! ShapeXpress for Women is setting the standard for women's only fitness franchise opportunities. "Amazing support from the corporate office." That's what our franchisees are saying about ShapeXpress. Support in every area of starting and operating your club: finding a location, negotiating a lease, decor & build-out, financing, marketing, membership sales, daily operations, billing, member tracking, hiring and more. Each franchisee is assigned a Franchise Support Executive to personally assist with setting goals and addressing concerns. Weekly conference calls keep our franchisees in communication with our corporate office and each other. Among U.S. franchises, 65% consist of fewer than 100 stores and 49% have under 50 locations. Compare this to ShapeXpress, which in its first 3 years of offering, has sold over 300 franchises!

    About OrangeTheory Fitness

    Orangetheory Fitness is an exciting new fitness concept like no other that is sweeping the nation. Hailed by the New York Times as an effective new plateau-busting workout, Orangetheory Fitness leverages heart-rate-monitored interval exercise and group personal training to maximize calorie burn. In less than a year after opening the first Orangetheory Fitness studio in Ft. Lauderdale in March 2010, the franchise grew to 38 locations - and counting.
    Orangetheory Fitness offers:
    *Specialized group personal training sessions to mid- and high-income consumers
    *Studio will drive substantial unique consumers to the retail location every month
    *Best one-hour workout in the country
    *Affordable group personal training
    *55 classes per week at all levels
    *Experienced, successful franchise company & management team

    This is your opportunity to be a small business owner. When you open an Orangetheory Fitness franchise, you gain a support network of other franchisees, a branding plan for your business, and cooperative advertising.

    "Top  ""
    #95 in Canada's Top franchises.
    #43 in Franchise 500 for 2020.