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Updated RecentlyShapeXpress vs Eat the Frog Fitness Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of ShapeXpress vs Eat the Frog Fitness including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $89,500 - $152,000 | $522,000 - $706,500 |
| Franchise Fee | $20,000 | $39,000 |
| Royalty Fee | Varies | 7% |
| Advertising Fee | - | 1% |
| Year Founded | 2002 | 2015 |
| Year Franchised | 2003 | 2016 |
| Term Of Agreement | 10 years | - |
| Term Of Agreement | 10 years | - |
| Renewal Fee | $2.5K | - |
Business Experience Requirements |
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| Experience | - | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/No | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/No | -/Yes |
| Payroll | No/Yes | -/Yes |
Training & Support |
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| Training | Ongoing | On-The-Job Training: 68 hours Classroom Training: 20 hours Additional Training: As needed |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, Ad slicks, Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses Number of employees needed to run franchised unit: 3 - 4
Absentee ownership of franchise is allowed. (35% of current franchisees are owner/operators) | Number of Employees Required to Run: 6 |
Expansion Plans |
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| US Expansion | - | Yes |
| Canada Expansion | No | Yes |
| International Expansion | No | - |
Company Overviews
About ShapeXpress
NO LONGER FRANCHISING
Proven results for members AND franchisees!
Join our success in the $14.8 billion fitness industry! ShapeXpress for Women is setting the standard for women's only fitness franchise opportunities.
"Amazing support from the corporate office." That's what our franchisees are saying about ShapeXpress. Support in every area of starting and operating your club: finding a location, negotiating a lease, decor & build-out, financing, marketing, membership sales, daily operations, billing, member tracking, hiring and more. Each franchisee is assigned a Franchise Support Executive to personally assist with setting goals and addressing concerns. Weekly conference calls keep our franchisees in communication with our corporate office and each other.
Among U.S. franchises, 65% consist of fewer than 100 stores and 49% have under 50 locations. Compare this to ShapeXpress, which in its first 3 years of offering, has sold over 300 franchises!