Del Taco vs Rockin' Baja Lobster Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Del Taco vs Rockin' Baja Lobster including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
 
Del Taco Franchise
Rockin' Baja Lobster Franchise
Investment $859,700 - $2,116,500$240,400 - $1,200,000
Franchise Fee $35,000$30,000
Royalty Fee 5%5%
Advertising Fee 4%-
Year Founded 19641992
Year Franchised 19672004
Term Of Agreement 20 years10 years
Term Of Agreement 20 years10 years
Renewal Fee $25K-


Business Experience Requirements
 
Del Taco Franchise
Rockin' Baja Lobster Franchise
Experience Del Taco is seeking passionate candidates who are committed to outstanding customer service to join us as we rapidly expand across the country. Our ideal franchisee is an experienced restaurant operator or an investor who will partner with an experienced operator and is committed to developing at least two restaurants over time.
  • Industry experience
  • General business experience
    		•

    Financing Options
     
    Del Taco Franchise
    Rockin' Baja Lobster Franchise
      In-House/3rd PartyIn-House/3rd Party
    Franchise Fees No/YesNo/No
    Start-up Costs No/YesNo/No
    Equipment No/YesNo/No
    Inventory No/YesNo/No
    Receivables No/YesNo/No
    Payroll No/YesNo/No

    Training & Support
     
    Del Taco Franchise
    Rockin' Baja Lobster Franchise
    Training Our leadership team, brand legacy and proven business model offer our franchisees the personal support, systems and resources needed to help establish manage and grow their business. From referring financing sources, site selection assistance and construction oversight to extensive hands-on management and crew training, new store opening support and robust marketing materials, our assistance doesn’t end when you open your doors. On-The-Job Training: 400 hours Classroom Training: 40 hours Additional Training: At training store -
    Support Our professional and experienced support team provides: Ongoing management/crew training and manuals State-of-the-art POS systems to help franchisees track business indicators 24-hour technical support help desk and customer comment line Local store marketing toolbox, including community-based programs Effective advertising materials and market research Assistance from a dedicated Franchise Business Consultant and Franchise Marketing Manager Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
    Marketing Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Co-op advertising, National media, Regional advertising
    Operations Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit

    Number of employees needed to run franchised unit: 50

    Absentee ownership of franchise is NOT allowed. (35% of current franchisees are owner/operators)

    		 International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit

    Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)

    Expansion Plans
     
    Del Taco Franchise
    Rockin' Baja Lobster Franchise
    US Expansion No-
    Canada Expansion NoNo
    International Expansion NoYes

    Company Overviews

    About Del Taco

    Ed Hackbarth opened the first Del Taco restaurant in Barstow, California, in 1964. A few months later, he added a second restaurant with a drive-thru window in Corona, California. Locations eventually spread across California and many parts of the United States. Del Taco restaurants offer items including a value menu of tacos, burritos and nachos priced under $1, a Macho menu of large burritos, nachos and drinks, and an American menu featuring hamburgers, French Fries and shakes.

    Seeking new franchise units in: Alabama, Arizona, California, Colorado, Florida, Iowa, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, New Mexico, Ohio, Oregon, South Carolina, Tennessee, Washington, Wisconsin, Wyoming   


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    #90 on Franchise Rankings.com
    #127 in Franchise 500 for 2020.
    #224 in Franchise 500 for 2021.







    About Rockin' Baja Lobster

    NOW EXPANDING THROUGHOUT THE UNITED STATES! 44 Units in Development Act Now to Reserve Prime Territories Signature "Big Baja Bucket" and famous "Golden Sombrero Bucket" Rockin' Baja has been serving its customers their famous buckets brimming with shrimp and lobster wrapped in warm tortillas since 1983. Their Puerto Nuevo style of cooking where everything is flash fried and dusted with Mexican spices has quickly became a favorite among local residents and tourists alike. Rockin' Baja Support At A Glance: * Real Estate & Site Selection Support * Construction & Design * On-Site Restaurant Opening Support * Local Store Marketing & Promotions * Training & Operations Program * Franchisee Intranet