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Updated RecentlyDel Taco vs Mexicali Rosa's Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Del Taco vs Mexicali Rosa's including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $859,700 - $2,116,500 | $250,000 - $800,000 |
| Franchise Fee | $35,000 | $25,000 |
| Royalty Fee | 5% | 4% of net sales |
| Advertising Fee | 4% | - |
| Year Founded | 1964 | 1977 |
| Year Franchised | 1967 | 1986 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $25K | - |
Business Experience Requirements |
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| Experience | Del Taco is seeking passionate candidates who are committed to outstanding customer service to join us as we rapidly expand across the country. Our ideal franchisee is an experienced restaurant operator or an investor who will partner with an experienced operator and is committed to developing at least two restaurants over time. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Our leadership team, brand legacy and proven business model offer our franchisees the personal support, systems and resources needed to help establish manage and grow their business. From referring financing sources, site selection assistance and construction oversight to extensive hands-on management and crew training, new store opening support and robust marketing materials, our assistance doesn’t end when you open your doors. On-The-Job Training: 400 hours Classroom Training: 40 hours Additional Training: At training store | - |
| Support | Our professional and experienced support team provides: Ongoing management/crew training and manuals State-of-the-art POS systems to help franchisees track business indicators 24-hour technical support help desk and customer comment line Local store marketing toolbox, including community-based programs Effective advertising materials and market research Assistance from a dedicated Franchise Business Consultant and Franchise Marketing Manager Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is NOT allowed. (35% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | No | - |
| Canada Expansion | No | No |
| International Expansion | No | No |
Company Overviews
About Del Taco
Ed Hackbarth opened the first Del Taco restaurant in Barstow, California, in 1964. A few months later, he added a second restaurant with a drive-thru window in Corona, California. Locations eventually spread across California and many parts of the United States. Del Taco restaurants offer items including a value menu of tacos, burritos and nachos priced under $1, a Macho menu of large burritos, nachos and drinks, and an American menu featuring hamburgers, French Fries and shakes.
Seeking new franchise units in: Alabama, Arizona, California, Colorado, Florida, Iowa, Illinois, Indiana, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, New Mexico, Ohio, Oregon, South Carolina, Tennessee, Washington,
Wisconsin, Wyoming
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#90 on Franchise Rankings.com
#127 in Franchise 500 for 2020.
#224 in Franchise 500 for 2021.
About Mexicali Rosa's
Authentic, California-style Mexican Restaurants with a large emphasis on FUN, FLAVOUR AND INTEGRITY. Our menu features Canada's best nachos, hand-rolled enchiladas and tamales, sizzling fajitas, chimichangas and Award-winning Chilis & Margaritas. Our franchise package includes assistance with site selection, restaurant design and construction. As a part of our team, we provide ongoing operational support, advertising/marketing and central purchasing.
As a franchise company, Mexicali Rosa's stands apart from its competitors. We are in a position to offer the franchisee the advantages of franchising while having eliminated many of the negatives that have become associated with our industry.
Mexicali Rosa’s is looking for franchisees that are a good fit with the system.
This means effectively qualifying franchisee candidates on the basis of
level of experience, net worth, available capital, business values and
ethics consistent with the franchise company. An excellent franchisee
will be willing to follow the franchise system and maintain the
operating standards as a high level. They will be ready, willing
and able to build value in the brand, and they will be
well-capitalized, and able to carry out the marketing operational
directives. Mexicali Rosa’s franchisees see themselves as working toward
the common goal of developing loyal customers, increasing market share,
increasing profits, and increasing brand awareness.