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Updated RecentlyDel Taco vs Cocina Mexican Grill Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of Del Taco vs Cocina Mexican Grill including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $859,700 - $2,116,500 | $191,600 - $239,400 |
| Franchise Fee | $35,000 | $18,000 |
| Royalty Fee | 5% | 5% |
| Advertising Fee | 4% | 3% |
| Year Founded | 1964 | 2003 |
| Year Franchised | 1967 | 2008 |
| Term Of Agreement | 20 years | - |
| Term Of Agreement | 20 years | - |
| Renewal Fee | $25K | - |
Business Experience Requirements |
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| Experience | Del Taco is seeking passionate candidates who are committed to outstanding customer service to join us as we rapidly expand across the country. Our ideal franchisee is an experienced restaurant operator or an investor who will partner with an experienced operator and is committed to developing at least two restaurants over time. | - |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/- |
| Start-up Costs | No/Yes | -/- |
| Equipment | No/Yes | -/- |
| Inventory | No/Yes | -/- |
| Receivables | No/Yes | -/- |
| Payroll | No/Yes | -/- |
Training & Support |
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| Training | Our leadership team, brand legacy and proven business model offer our franchisees the personal support, systems and resources needed to help establish manage and grow their business. From referring financing sources, site selection assistance and construction oversight to extensive hands-on management and crew training, new store opening support and robust marketing materials, our assistance doesn’t end when you open your doors. On-The-Job Training: 400 hours Classroom Training: 40 hours Additional Training: At training store | Training will be provided without charge for up to 2 people at a location chosen by the Franchisor for 15 days and then for another 15 days at the Franchisee’s chosen Restaurant location. |
| Support | Our professional and experienced support team provides: Ongoing management/crew training and manuals State-of-the-art POS systems to help franchisees track business indicators 24-hour technical support help desk and customer comment line Local store marketing toolbox, including community-based programs Effective advertising materials and market research Assistance from a dedicated Franchise Business Consultant and Franchise Marketing Manager Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | - |
| Marketing | Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | - |
| Operations |
Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 50 Absentee ownership of franchise is NOT allowed. (35% of current franchisees are owner/operators) | - |
Expansion Plans |
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| US Expansion | No | - |
| Canada Expansion | No | - |
| International Expansion | No | - |
Company Overviews
About Del Taco
Ed Hackbarth opened the first Del Taco restaurant in Barstow, California, in 1964. A few months later, he added a second restaurant with a drive-thru window in Corona, California. Locations eventually spread across California and many parts of the United States. Del Taco restaurants offer items including a value menu of tacos, burritos and nachos priced under $1, a Macho menu of large burritos, nachos and drinks, and an American menu featuring hamburgers, French Fries and shakes.
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About Cocina Mexican Grill
Cocina Mexican Grill, a fast growing, casual dine-in or take-out restaurant, specializing in the sale of fresh made-to-order Mexican food has begun selling franchises to accelerate growth. The founder of Cocina Mexican Grill, having 17 years of hands on restaurant industry has found the necessary mixture of ingredients and spices to make tasty Mexican food His expertise and ability to provide the highest quality premium food using the best ingredients and service has helped him grow his business to a successful multi-location operation. As our culture becomes more concerned with a healthy lifestyle, the desire for enjoying healthier versions of our favorite dishes has increased. This, combined with the ability to customize one's own meal, has opened up a completely new division of Mexican food restaurants, referred to commonly as "Mexican grills." Cocina Mexican Grill has the expertise and ability to reproduce its great taste and product consistently, every time, in all markets, and this is the key to long-term development for our brand-loyal customers and franchises. Cocina Mexican Grill has been operating, improving, and refining its system every day. The goal has always been to keep its customers happy. This franchise program will allow Cocina Mexican Grill to open business more quickly than would be possible through company expansion alone Build your future with Cocina Mexican Grill, an incredibly rewarding business opportunity. Please see www.cocinamexicangrill.com or call (615) 315-5900 for additional information.