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Updated RecentlyThe Firkin Group of Pubs vs Rock & Brews Franchise Comparison
Below is an in-depth analysis and side-by-side comparison of The Firkin Group of Pubs vs Rock & Brews including start-up costs and fees, business experience requirements, training & support and financing options.
Start-Up Costs and Fees |
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| Investment | $297,900 - $1,000,000 | $1,478,000 - $4,216,000 |
| Franchise Fee | $30,000 | $50,000 |
| Royalty Fee | 5% | 4 -5% |
| Advertising Fee | - | 1% |
| Year Founded | 1987 | 2012 |
| Year Franchised | 1987 | 2012 |
| Term Of Agreement | 10-20 years | - |
| Term Of Agreement | 10-20 years | - |
| Renewal Fee | - | - |
Business Experience Requirements |
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| Experience | Multi-unit restaurant management experience required. Operations experience serving alcoholic beverages and maintaining required licenses. If you do not have that experience you will be required to hire an Operating Partner who has the required experience. Each location must have a full-time, Rock and Brews trained General Manager with experience in operating a full service, casual dining environment including the service of alcoholic beverages. | |
Financing Options |
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| In-House/3rd Party | In-House/3rd Party | |
| Franchise Fees | No/Yes | -/Yes |
| Start-up Costs | No/Yes | -/Yes |
| Equipment | No/Yes | -/Yes |
| Inventory | No/Yes | -/Yes |
| Receivables | No/Yes | -/- |
| Payroll | No/No | -/- |
Training & Support |
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| Training | Our Firkin training helps franchisees learn about running a successful and most importantly, profitable business. Every franchisee is required to complete an intense, mandatory training session over the course of 4 weeks that encompasses every aspect of the Firkin business. From day one, franchisees also have access to highly coveted, one of a kind, training materials including: * F.U. Firkin University in-house * F.U. Firkin University online * Firkin Autopilot �" franchisee intranet | On-The-Job Training: 6 weeks Classroom Training: Varies |
| Support | Meetings, Purchasing cooperatives | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations |
| Marketing | - | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations |
Franchisees required to buy multiple units/master licenses
Absentee ownership of franchise is allowed. | Number of Employees Required to Run: 80 - 160 |
Expansion Plans |
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| US Expansion | Yes | Yes |
| Canada Expansion | No | - |
| International Expansion | Yes | Yes |
Company Overviews
About The Firkin Group of Pubs
THE FIRKIN CONCEPTThe Firkin Group of Pubs is the largest & most dominant chain of traditional English pubs in North America. Firkin thirsty? It's the perfect place to enjoy a pint or two with great food and great friends. Firkin Hungry? Our welcoming atmosphere and sparkling personality mixed with your local flavor creates a neighbourhood hangout everyone can agree on.
DEVELOPMENT
We've had 48 Firkin Pubs open throughout North America, and more than 180 more pubs in development. Our Firkin's are everywhere from business and power centers to urban areas and university districts.
Every pub is a little different. One's just right for you.
Modeled after a traditional English pub, each Firkin is unique to its neighborhood, and carries a name of a familiar mascot paired with the Firkin, such as 'The Firkin & Fox', or the 'Firkin & Hound'.
The Firkin brand is cheeky and irreverent and appeals to a broad base of consumers! For over 20 years, Firkin Pub's founders, franchisees, and followers have been creating the authentic English Pub Experience.
FRANCHISING PROGRAMFirkin seeks ambitious area developers and entrepreneurs who, in the end, dream of building and operating a "company of pubs". The Firkin Group of Pubs offers two franchising programs:
* Multi-Unit Franchisee: Build and manage a multi-unit restaurant company
* Area Development Agent (Master Franchise)
If you have ever thought about owning a "company of pubs," please call us at 1.877.Firkin.4 (1.877.347.5464)
About Rock & Brews
Rock & Brews is an American eatery network established by Michael Zislis, Dave Furano, Dell Furano, Paul Stanley and Gene Simmons of KISS in 2012. The eatery centers is around serving American cooking solace sustenance, close by the particular area's food and group, while keeping up a family-accommodating show condition.